[Asia Economy Reporter Minji Lee] Amorepacific is showing an upward trend amid expectations of improved earnings.


At 9:29 AM on the 9th, Amorepacific recorded 211,500 KRW, up 7.91% compared to the previous trading day. This is believed to reflect expectations of a potential earnings turnaround due to the strengthening of its luxury cosmetics portfolio and the visibility of restructuring.



Jomi Jin, a researcher at NH Investment & Securities, explained, “The core brands Sulwhasoo and Laneige will be separated into independent units to enhance brand competitiveness,” adding, “Next year, by focusing on digital channels and luxury products, they will concentrate their capabilities and show a transformed image.”


This content was produced with the assistance of AI translation services.

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