Hyundai Motor Chung Mong-Koo Foundation Wins CSR Grand Prize at Korea Communication Awards

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Chung Mong-Koo Foundation announced on the 9th that it won the Grand Prize in the Corporate Social Responsibility (CSR) category at the '2020 Korea Communication Awards.'

The Korea Communication Awards is the only domestic awards ceremony in the communication field, hosted by the Korea Corporate Communications Association and sponsored by the Ministry of Culture, Sports and Tourism and the Ministry of Health and Welfare. It selects outstanding and special communication productions targeting domestic institutions, companies, and organizations.

The Hyundai Motor Chung Mong-Koo Foundation was selected for the top prize through its quarterly social contribution newsletter 'Together Opening a Beautiful World,' launched in 2014. The newsletter was established to raise awareness of public interest activities and has promoted information and knowledge in various social contribution fields such as nurturing future talents, supporting marginalized groups, and promoting culture and arts.

Publishing about 10,000 copies each issue, 'Together Opening a Beautiful World' selects themes in the social contribution field that reflect domestic and international hot issues and future trends, and is composed of a total of 24 sections under four themes: ▲Theme On (Theme Research) ▲People On (Exploration of Figures in Social Contribution) ▲Scene On (Coverage of Social Contribution Sites) ▲Art & Culture On (High-quality Cultural and Artistic Education).

'Beautiful World Opening Together' CSR Newsletter Published by Hyundai Motor Chung Mong-Koo Foundation

Additionally, the newsletter's content is re-edited and processed according to the functions of various SNS media such as the foundation’s YouTube channel, Facebook, and Naver blog, which it operates, and is disseminated secondarily. This online and offline integrated promotional planning is analyzed to have secured readers across all generations. Furthermore, it has been recognized for its high-quality content through partnerships with active newspaper companies and the recruitment of experts in various fields.

Besides the newsletter, the foundation publishes an annual social contribution white paper disclosing the performance and achievements of its projects conducted throughout the year. As another communication activity, it recently published the '2021 Art Calendar' in collaboration with the social enterprise 'A Company' and young painter Ye-Jin Jeon. A Company is a social enterprise in the art field discovered and nurtured through Hyundai Motor Chung Mong-Koo Foundation’s 'H-On Dream Social Enterprise Startup Audition' project.

Kwon Oh-Kyu, Chairman of the Hyundai Motor Chung Mong-Koo Foundation, said, "Communication in the social contribution field is now as important as the social contribution activities themselves because it spreads awareness of public interest activities and increases many people’s interest. Through media communication that contains usefulness, emotion, and fun, we will become a social contribution foundation that communicates more familiarly and sincerely."

This content was produced with the assistance of AI translation services.