Shinsegae Department Store Unveils '2021 Calendar' Featuring Seasonal Ingredients and Cooking Methods

[Asia Economy Reporter Seungjin Lee] Shinsegae Department Store will release a limited edition of 2,000 copies of the 2021 calendar featuring seasonal ingredients and recipes starting from the 10th.

The 2021 calendar from Shinsegae Department Store includes the ‘Seasons and Table’ service, which was previously available only through the application, showcasing seasonal ingredients and recipes. In line with the eco-friendly trend, the calendar case can also be used as a stand.

Since January this year, the ‘Seasons and Table’ service, introduced monthly through the Shinsegae Department Store app, is a ‘mobile magazine’ where you can see ▲fresh seasonal ingredients and recipes ▲pairing foods ▲desserts at a glance.

By scanning the QR code at the bottom of the calendar, users are connected to the Shinsegae Department Store app, where they can check recipes using seasonal ingredients and information on complementary foods. For example, the December 2021 calendar features seasonal ingredients like Gwamegi, along with lobster and salmon, perfect for year-end and New Year parties.

The illustrations included in the calendar attract attention as they were created by the famous fashion illustrator Jaeseok Kim. Kim has collaborated with Bloomingdale’s in the U.S., Samsung Electronics, Bottega Veneta, and others. The illustrations are designed to be cut along the perforated lines. They can be used as postcards or as interior decorations using the included masking tape and frames.

The calendar will be sold in a limited quantity of 2,000 from the 10th to the 31st, priced at 15,000 won.

Seonghwan Lee, Executive Director of Sales Strategy at Shinsegae Department Store, said, “We expect to further enhance customer satisfaction in both online and offline shopping through differentiated services tailored to customers’ perspectives.”

This content was produced with the assistance of AI translation services.