SSG.com Launches Early Morning Delivery of Emart Bestseller 'Hoengseong Chukhyeop Hanwoo' for the First Time

[Asia Economy Reporter Seungjin Lee] SSG.com is launching premium grade branded Korean beef and pork products, previously sold only at Emart stores, through dawn delivery.

On the 9th, SSG.com announced that it will officially start dawn delivery sales of 36 products including ‘Hoengseong Livestock Cooperative Korean Beef’ and ‘Grade 1 Korean Pork’ processed at the ‘Emart Meat Center.’ To celebrate this launch, SSG.com plans to hold a special event from the 10th to the 16th, offering a 30% discount on Hoengseong Livestock Cooperative Korean Beef and a 20% discount on Grade 1 Korean Pork.

Until now, Hoengseong Livestock Cooperative Korean Beef products such as sirloin, tenderloin, striploin, and soup cuts, as well as Grade 1 Korean Pork, were processed at the Emart Meat Center and sold only at Emart offline stores. These products are now available for the first time on SSG.com’s online store ‘NE.O,’ enabling dawn delivery. SSG.com expects convenience to greatly improve as customers can receive high-quality products via dawn delivery even if social distancing measures are heightened.

This is part of SSG.com’s ongoing ‘Grocery Differentiation’ strategy. The plan is to enhance product competitiveness by bringing high-quality fresh foods distributed in offline stores to SSG.com. Additionally, with fresh food sales such as meat steadily increasing online since early this year, this move aims to quickly capture customer demand.

In fact, the meat category accounts for about 25% of SSG.com’s fresh food sales and has been increasing annually. Especially this year, meat sales from January to November have increased by nearly 80% compared to the same period last year.

The newly launched Hoengseong Livestock Cooperative Korean Beef is a ‘bestseller’ whose taste and quality have been verified, holding the top annual sales record among various branded Korean beef products since Emart first started selling it in 2003.

Going forward, SSG.com plans to strengthen cooperation to implement the strengths of Shinsegae Group, including Emart, online. The strategy is to evolve into a platform that customers ‘must visit’ by transferring each company’s core competencies online.

Myunggeun Lee, Head of Grocery at SSG.com, said, “To provide a differentiated shopping experience from other companies, we have made various attempts this year, including the ‘Starfield Official Store Opening,’ ‘Starbucks Online Shop Opening,’ and ‘Emart Meat Center Product Sales.’ We will focus on delivering the image of a ‘one-stop platform’ where customers can shop for everything from groceries to luxury goods.”

This content was produced with the assistance of AI translation services.