Shinhan Bank, Ranked No.1 in National Customer Satisfaction for Banks 4 Consecutive Years
Awarded 1st Place for 4 Consecutive Years in a Leading Customer Index Where Customers Directly Evaluate Satisfaction
Recognized in Various Areas Including Digital Innovation, Risk Management, and Good Service Implementation
[Asia Economy Reporter Kangwook Cho] Shinhan Bank announced on the 8th that it has won first place in the banking sector for the fourth consecutive year in the '2020 National Customer Satisfaction Index (NCSI)' survey conducted by the Korea Productivity Center.
Now in its 23rd year, the National Customer Satisfaction Index (NCSI) survey is a representative customer index that measures and quantifies the satisfaction level directly evaluated by customers for products and services produced domestically and internationally and ultimately sold to domestic consumers. The survey is jointly developed and conducted by the Korea Productivity Center and the University of Michigan in the United States.
In this year's survey, Shinhan Bank was highly rated in various areas including digital innovation for customers, excellent risk management capabilities, consumer protection systems, support platforms for the success of small and medium-sized enterprises and individual business customers, and corporate social responsibility fulfillment, securing first place in the banking sector for the fourth consecutive year.
In particular, Shinhan Bank was selected as number one in all major customer satisfaction surveys this year, including the Korea Service Quality Index (KS-SQI), Global Customer Satisfaction Index (GCSI), Korea Industry Service Quality Index (KSQI), and Korea Industry Customer Satisfaction Index (KCSI), being recognized as the best bank chosen by customers.
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A Shinhan Bank official stated, "We will focus on customers rather than competitors and create differentiated customer value through innovation on the essence of our business, active investment in global and digital areas, and bold attempts."
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