Dongmyeong University Department of Advertising and Public Relations Holds the 13th Academic Festival OAF

From This Year, an Advertising Festival Named After 'Father of Advertising' Ogilvy
Busan Viewer Media Center Team Leader Wang Hyun-ho Receives External Contribution Award

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] The Department of Advertising and Public Relations at Dongmyung University (President Jeong Hong-seop) held the 13th Academic Festival on the 7th at the University Headquarters Management Building.

The Dongmyung University Department of Advertising and Public Relations Academic Festival, with a 12-year history, was held this year under the name OAF (Ogilvy Advertising Festival), named after the legendary advertising figure known as the father of advertising, David Ogilvy (1911-1999).

OAF is an advertising festival that summarizes the past year of the Department of Advertising and Public Relations and prepares for a new year. Until last year, the department's academic festival was a public presentation event where 1st to 3rd-year students showcased advertising and PR plans and works created over the past year, and 4th-year students presented their graduation projects (advertising plans and videos).

The students presented advertising strategy plans and advertisements based on those plans for brands such as Acuvue, Banana Flavored Milk, Market Kurly, Bacchus, Shin Ramyun, Cass, Jeonggwanjang, McDonald's, Maxim Coffee, and Samdasoo, each featuring innovative strategies.

The 13th academic festival was held on a small scale due to the impact of COVID-19, with only 4th-year presenters and judges participating. External judges, including full-time professors Lee Yong-jae, Kim Dong-gyu, Lee Jeong-gi, Koo Ja-hwi, Han Eun-jung from the department, Wang Hyun-ho, team leader of Busan Viewer Media Center, and Jang Eun-seok, team leader of Busan International Film Festival, participated in evaluating the competitive presentation works. The event was recorded and will be made available to 1st to 3rd-year students.

Through OAF, awards of merit were also given to external contributors and students who contributed to the department. The external merit award (President's Award) was given to Wang Hyun-ho, team leader of the Industry-Academia Cooperation Support Team at Busan Viewer Media Center, and the student merit awards (Department Head's Award) were given to the academic president Yoon Joo-hwan (3rd year), vice president Kim Nam-kyung (3rd year), and four class representatives (Lee Se-eun, Seo Min-joo, Kim Kyung-eun, Jang Won-young).

The Department of Advertising and Public Relations at Dongmyung University has achieved results such as being selected as an excellent department for on-campus curriculum reform in 2020, producing four GSSHOP content leaders, being selected for the Lotte Home Shopping-Korean Broadcasting Society video equipment support project, winning the silver prize at the national competition of the Korea Student Advertising Competition (KOSAC) and excellence awards (2 teams) and finalist awards (2 teams) in the Busan-Gyeongnam regional competition, winning the grand prize at the Jeonju 2-night 3-day Urban Regeneration Solution Contest, winning awards at the 2nd Public Service Advertisement Contest of Busan Viewer Media Center, and five students obtaining Level 2 National Technical Qualification in Social Survey Analysis.

This content was produced with the assistance of AI translation services.