BC Card, Industry's First to Win National Customer Satisfaction Award 1st Place for 13 Consecutive Years

Customer Panel Participation Throughout Entire Process from Service Planning to Launch... Over 300 Customer Ideas Incorporated Since 2008

Lee Dong-myeon, President of BC Card

[Asia Economy Reporter Ki Ha-young] BC Card announced on the 8th that it was selected as the No. 1 credit card company for 13 consecutive years for the first time in the industry in the ‘2020 National Customer Satisfaction Index (NCSI)’ survey conducted by the Korea Productivity Center. It explained that it actively supports customers' more convenient financial lives through direct customer participation from service planning to launch, digital technology, and differentiated benefits.

Since 2008, BC Card has involved customer panels in all processes from various service planning to launch and feedback through the customer panel system ‘BC Navigator.’ Up to this year, BC Card has reflected more than 300 cumulative ideas proposed by customer panels in actual services and operations. In addition, by focusing investment on digital technology, it is continuously advancing its comprehensive financial platform ‘Paybook’ and accelerating efforts to enhance customers' payment convenience.

Through Paybook, BC Card provides not only mobile-based simple payment services such as QR code and NFC but also differentiated benefits along with convenient financial services through various platform services including ▲financial services (investment, insurance, etc.) ▲travel (air ticket reservations, etc.) ▲culture (performance reservations) ▲restaurants (reservations and orders) ▲shopping.

In particular, Paybook has surpassed 10 million cumulative users. The amount of mobile payments through Paybook has increased by an average of 10% annually over the past three years, and in the first half of this year alone, it achieved a cumulative payment amount of 6.5 trillion KRW, exceeding an average monthly payment amount of 1 trillion KRW.

Moreover, BC Card is evaluated to have actively contributed to popularizing mobile simple payments by successfully establishing the industry's first QR code payment service based on the international payment standard (EMV) on Paybook. It is characterized by being the first in the industry to implement both customer-presented mode (CPM) and merchant-presented mode (MPM), and customers can receive the benefits of BC credit and check cards issued by 37 client companies as they are.

Analyzing the usage status of QR payments through Paybook, BC Card found that the number and amount of Paybook QR payments by people in their 20s to 60s increased by 63% and 203%, respectively, compared to the same period last year until the first half of this year. In particular, the payment amount of middle-aged and older people aged 40 and above increased by 247%.

This is analyzed to be because, with the spread of smartphones, middle-aged and older people with purchasing power actively use the latest payment methods, and Paybook’s continuous improvement of user convenience and efforts to expand QR payment merchants have actively contributed to resolving the fintech blind spots of the middle-aged and older generation.

Lee Dong-myeon, CEO of BC Card, said, “We were able to win first place in the National Customer Satisfaction Index for 13 consecutive years for the first time in the industry based on customers’ unwavering trust,” and added, “We will continue to provide customer-oriented financial services with innovative technology and differentiated benefits.”

This content was produced with the assistance of AI translation services.