Visible 'V Coloring' Donation Matching Campaign by SKT Based on Set Amount...

UNICEF, Tuberculosis Association, and Sarangui Yeolmae Sign MOU

[Asia Economy Reporter Han Jinju] SK Telecom is launching a donation campaign linked to its video coloring service "V Coloring" to celebrate the year-end season.

On the 6th, SK Telecom signed a donation campaign business agreement with three organizations: the Korea Committee for UNICEF, the Korean National Tuberculosis Association, and the Community Chest of Korea.

From the 7th to the 31st, SK Telecom will donate funds to these organizations based on the number of times users view, set, or share certification of V Coloring content on SNS. To support the donation campaign, SKT will provide new V Coloring content related to themes such as children, tuberculosis, and Christmas starting from the 7th. V Coloring is a video coloring service that secured 500,000 subscribers within just over a month since its launch at the end of September.

The Korea Committee for UNICEF plans to offer a self-produced donation campaign video as V Coloring content, while the Korean National Tuberculosis Association will create V Coloring content featuring Christmas Seals and its own campaign videos to promote the campaign. The Community Chest of Korea will also produce a campaign video themed around warm sharing among neighbors, scheduled to be provided in December.

SKT expects this campaign, which links video content services with donation activities, to be a good example of enhancing corporate social value and strengthening ESG management that expands corporate sustainability.

Separately from this donation campaign, SKT is offering over 40 types of carol music videos produced domestically and internationally for free as V Coloring starting December 1st to celebrate Christmas. V Coloring video content featuring Christmas and New Year greetings from various celebrities, including idol groups and SK Knights professional basketball players, will also be provided.

Choi Sojung, head of mobile streaming at SKT, said, “We hope that through this year-end and New Year donation campaign, which allows sharing with neighbors, V Coloring will establish itself as a service leading a new donation culture in the untact era.”

This content was produced with the assistance of AI translation services.