Baemin Extends '0 Won Packaging and Visit Brokerage Fee' for 6 Months
Considering the Spread of COVID-19... Extension Until June Next Year to Share the Burden with Small Business Owners
[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers announced on the 3rd that they will extend the policy of not charging app usage fees to partner restaurants for Baemin (Baedal Minjok) takeout orders for an additional six months.
Baemin had planned to apply the exemption of brokerage fees for orders under the currently implemented 'Takeout/Visit' service until the end of this year. However, due to the resurgence of COVID-19, they decided to extend the exemption period by six more months to share the burden with small business owners.
Baemin's 'Takeout/Visit' service allows customers to pre-order and pay for food packaging through the app and then pick it up. This feature is especially useful for restaurants where in-store dining has become difficult due to elevated social distancing measures, or cafes that only offer 24-hour takeout and delivery, as it helps secure additional customers.
Amid the spread of COVID-19, Baemin placed the 'Takeout/Visit' service alongside the 'Delivery' tab at the top of the app screen last October to encourage customers to easily participate in social distancing and help partner restaurants maintain sales. The service also offers a 'View on Map' feature so users can immediately locate stores.
The number of customers using 'Takeout/Visit' has steadily increased. In November of this year alone, the number of orders rose by 230% compared to June. As of November 30, the number of registered 'Takeout/Visit' stores increased more than fourfold during the same period, reaching approximately 130,000.
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Kim Beom-jun, CEO of Woowa Brothers, said, "We hope this extension of the brokerage fee exemption for Takeout/Visit will help restaurants maintain their sales even if only a little. We will continue to strive to provide services that aid in overcoming COVID-19."
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