"Life Toughened by COVID-19, Receive a Geumsongaji" ... Promotion Expanded

[Asia Economy Reporter Lee Seon-ae] Recently, consumer goods brands have been attracting attention with generous promotions. It is interpreted that the industry's efforts to capture the hearts of weary consumers, suffering from not only the prolonged COVID-19 pandemic-induced 'corona blues' but also the recession caused by COVID-19 and soaring real estate prices, are reflected in these promotions.

According to the related industry on the 3rd, Haemaro Food Service's burger and chicken brand Mom's Touch is currently running the '2020 Nationwide Office Workers' Sorrows and Pride' event to commemorate the launch of its new product, the 'Real All Beef Burger.'

The first prize winner will receive a whopping 20 don of gold calves and Mom's Touch new products to share joy with their colleagues. The second prize winner will receive 10 don of gold calves and Real Beef Burgers for the workplace, and the third prize winner will be awarded the latest LG Gram laptop. Additionally, through a lottery, 1,000 applicants and 2,000 real-time voters will receive Real Beef Burger gift certificates.

The '2020 Nationwide Office Workers' Sorrows and Pride' event was organized with the intention of happily wrapping up the year after a tough year, and it was conducted by accepting short sentences containing the sorrows of office workers. The winning entries were announced on the event homepage on the 2nd.

A Mom's Touch representative said, "The event received a hot response, with about 9,000 entries submitted, reflecting the event's generous prizes and the eventful year," adding, "We hope that office worker customers who experienced hardships this year can share their sorrows, relieve stress and depression, and prepare energetically for the new year."

Stationery company Monami is holding an event to commemorate its 60th anniversary, offering up to 100 million KRW for purchasers of the Plus Pen 3000 Desk Pen. In this event, winners are selected based on the serial number and product color engraved on the bottom of the Plus Pen 3000 Desk Pen stand. The first prize (1 person) will receive 100 million KRW, the second prize (1 person) 30 million KRW, the third prize (3 people) 10 million KRW, the fourth prize (10 people) 2 million KRW, and the fifth prize (20 people) 1 million KRW. This event will be conducted via a YouTube live broadcast hosted by YouTubers Daedoseogwan and Yumdang.

Jeju Beer is recruiting participants for the 'Jeju Beer One-Month Living' Campaign Season 2 Winter Edition. 'Jeju Beer One-Month Living' is Jeju Beer's unique marketing campaign conducted under the concept of 'A Big Comma in My Life.' The 'Jeju Beer One-Month Living Season 1,' held last July, achieved about 2 million page views and 600,000 visitors during the approximately 15-day application period, with about 100,000 applicants, recording a competition rate of 25,000 to 1, becoming a hot topic.

The 'Jeju Beer One-Month Living Season 2 Winter Edition' will select a total of three teams and fully provide accommodations and rental cars carefully selected by Jeju Beer, round-trip airfare, a snap photo voucher, travel kits, travel discount coupons, and quarantine supplies. Applications are possible for individuals as well as couples, friends, or family teams, and applicants can choose one of three houses according to their desired lifestyle.

Lotte Foods, together with the Korean Pork Producers Association, is running the 'K-Rospam Supports Our Korean Pork Farmers' event until January 31 next year. This event allows consumers to enter by purchasing K-Rospam, posting a purchase verification photo on Instagram, and tagging hashtags '#K로스팜 #한돈농가돕기 #구매인증이벤트'. For each verification photo, 1,000 KRW will be accumulated, and the collected funds will be used to deliver donation items to underprivileged groups. Consumers who participate in the event will be entered into a draw to win various prizes for a total of 1,983 people. The first 10 winners will receive 5 don of golden pork, 100 second-place winners will receive 1 kg Korean pork gift sets, and 100 third-place winners will receive 1 kg of Uiseong garlic, among other generous prizes.

An industry official said, "The lottery sales in the first half of the year reached 2.6 trillion KRW, the highest since 2005, and the fact that this year is expected to be the largest ever shows how serious the public's anxiety due to the spread of COVID-19 is," adding, "As year-end events to soothe depression and anxiety flood the industry, the scale of promotions in the distribution sector has especially grown larger than in previous years."

This content was produced with the assistance of AI translation services.