KakaoTV Original Content Surpasses 100 Million Cumulative Views
"Result of Pursuing Fresh Fun... We Will Expand Opportunities for Consumer Experience"
Kakao M announced on the 1st that its original content released on KakaoTV since last September surpassed 100 million cumulative views as of the 27th of last month. This is the overall performance record of seventeen drama and entertainment contents planned and produced by Kakao M. It is evaluated that they provided a unique content experience through diverse themes, experimental compositions, and innovative planning.
Contents that gained popularity with over 1 million views include the drama Yeonae Hyeokmyeong starring Park Ji-hoon, the entertainment show Nae Kkum-eun Ryan, and the drama Myeoneuragi starring Park Ha-sun and Kwon Yul. Entertainment shows such as Face ID, Jjin Kyung-gyu, and Gaemi-neun Oneuldo Ttuntun have also secured a loyal fan base and established their presence. An official commented, "The result is due to the vertical screen format, fast-paced rhythm, and fresh fun pursued through free and relatable themes and content."
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Kakao M plans to expand and strengthen its original content to maintain a smooth momentum. For now, it is focusing on dramas. These include Dosi Namnyeo-ui Sarangbeop starring Ji Chang-wook and Kim Ji-won, I Guyeog-ui Michin X starring Jung Woo and Oh Yeon-seo, Ajik Natseoreun starring Jung In-sun and Kang Min-hyuk, and Areumdawotdeon Uriege starring Kim Yo-han and So Ju-yeon. Shin Jong-su, head of the Digital Content Business Division, said, "We will expand opportunities for mobile content consumption experiences centered on digital content with diverse themes, content, and formats."
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