Team from Dongmyeong University Department of Advertising and Public Relations Wins Silver Award at the Korea University Student Advertising Competition

‘Advertising is the Future’ Team Rises to 3rd Place with ‘Come Back to Yeongdo Port,’ Winning 2 Million Won
Busan Yeongdo-gu Abandoned Shipyard Transformed into Extreme Sports Venue

Dongmyung University Department of Advertising and Public Relations 'Advertising is the Future' team's urban regeneration project 'Come Back to Yeongdo Port'.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] A student team from the Department of Advertising and Public Relations at Dongmyung University (President Jeong Hong-seop) won the silver prize at the Korea Student Advertising Competition held on November 28 at the Kobaco Training Center in Yangpyeong, Gyeonggi Province.

The university’s team “Advertising is the Future” (4th-year students Cha Sang-min and Hwang In-bo) competed against 17 teams selected through document screening and preliminary presentations from six regional competitions, achieving a final 3rd place.

The team designed an abandoned shipyard factory in Yeongdo-gu, Busan, as the venue for an extreme sports event. They planned “Come Back to Yeongdo Port” as an urban regeneration strategy proposal, which was recognized for its creativity.

Following their excellence award at the Busan-Gyeongnam regional competition, the team won the silver prize at the national competition, receiving the Korea Advertising Federation Chairman’s Award, a trophy, and a prize of 2 million KRW.

The “Advertising is the Future” team expressed, “We are very pleased to have achieved good results in a competition we participated in just before our 4th-year graduation,” adding, “We will become good advertisers who can contribute to society.”

Hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Advertising Federation, the Korea Student Advertising Competition (KOSAC) boasts the largest scale among domestic advertising contests.

This year’s theme was “Regional Regeneration Strategies and Promotion Plans for Revitalizing Local Economic Culture.”

A total of 1,259 students from 93 universities nationwide (with 119 participating professors) submitted 340 works to compete.

Before the national KOSAC competition, the Department of Advertising and Public Relations at Dongmyung University produced five award-winning teams at the Busan-Gyeongnam regional competition.

Among the three teams selected as representatives of the Busan-Gyeongnam region, one team, three teams that passed the document screening among 11 teams in the Busan-Gyeongnam regional competition, and two teams among nine finalists showcased their skills.

Professor Lee Jeong-gi, head of the Department of Advertising and Public Relations at Dongmyung University, proudly stated, “In 2020, the Department of Advertising and Public Relations achieved top-tier results in KOSAC among universities in the Busan-Gyeongnam region, won the grand prize in the Jeonju 2-night 3-day Urban Regeneration Solution Contest (3rd-year student Kang Gyu-hyun), produced four GS SHOP content leaders (4th-year Song Yu-rim, Yang Yu-jeong; 2nd-year Lee Sang-mi, Kwon Bo-kyung), and was selected for the Lotte Home Shopping-Korean Broadcasting Society video equipment support project, demonstrating excellent achievements.”

This content was produced with the assistance of AI translation services.