SBI Savings Bank Launches New Corporate PR Campaign

[Asia Economy Reporter Kim Hyo-jin] SBI Savings Bank announced on the 30th that it will conduct a new corporate PR campaign for public participation and communication called 'SBI ga SBI-reul Chajseumnida' (SBI is Looking for SBI).

This campaign was planned with the purpose of creating a campaign through direct participation, where consumers provide content and appear in advertisements themselves, instead of the traditional method where companies create ads and deliver them unilaterally to the public.

To carry out this campaign, SBI Savings Bank created a dedicated website and plans to continue the campaign throughout the year by producing TV commercials based on selected stories submitted. Anyone with the initials S, B, or I in their family, friends, stores, pets, or other aspects encountered in daily life can participate in the campaign.

SBI Savings Bank has started promotional activities through outdoor advertising, TV commercials, and the opening of the campaign website to widely publicize the campaign and increase public participation.

This content was produced with the assistance of AI translation services.