AK Plaza, Appearing on 'Ssweshraibe' to Capture MZ Customers

Held at AK Plaza Suwon Branch
66Girls, Wonder Place, and more

[Asia Economy Reporter Cha Min-young] AK Plaza announced on the 30th that it will hold a live broadcast called ‘AK X Sswe Live’ on the fashion and beauty commerce platform StyleShare.

StyleShare is a community-based commerce platform where users share fashion and beauty-related information and shop. Recently, to actively communicate with and lead trends among the MZ generation (a combination of Millennials and Generation Z), which accounts for over 77% of its total 7.2 million members, StyleShare launched and operates its own mobile live broadcast called ‘Sswe Live.’

This live broadcast will be held at AK Plaza Suwon branch, where many young customers are attracted, as the main target is MZ generation consumers.

The online women’s brand ‘66girls,’ which maintains high growth despite the offline market downturn, will participate in live broadcast sales for the first time. ‘Wonder Place,’ a leading domestic street casual select brand, will also join, raising expectations. In addition, popular beauty brands such as ‘MAC’ and ‘Clinique’ are scheduled to participate to meet Christmas season gift demand.

Meanwhile, AK Plaza has established and activated mobile live broadcasting as a sales channel by conducting more than 1,106 mobile live broadcasts (accumulated in November), recording a cumulative viewership of 320,000 and 10,000 cumulative orders. Recently, it has also shown active efforts in line with the development of media commerce by newly launching the ‘WeGo Celeb Academy’ course, which deals in depth with broadcasting filming, editing, and seller processes through its cultural academy.

A representative from AK Plaza’s New Channel Team said, “Suwon branch and StyleShare share a common ground in appealing to the younger generation,” adding, “We hope this collaboration will provide customers with an enjoyable and reasonable shopping opportunity.”

This content was produced with the assistance of AI translation services.