Kakao Shopping Live Surpasses 10 Million Cumulative Views
[Asia Economy Reporter Buaeri] Kakao Commerce's shopping live service surpassed 10 million cumulative views in just six months.
According to Kakao Commerce on the 25th, Kakao Shopping Live started its beta service in May and officially launched in October.
The total number of broadcasts reached 85, with an average of 110,000 views per broadcast.
According to Kakao Commerce, the transaction volume of Kakao Shopping Live grew 21 times compared to May as of last month, and the transaction volume of broadcasts in October also increased about 2.5 times compared to September, showing continuous growth.
Live commerce allows consumers to ask sellers questions in real time, and sellers can also explain the advantages of products to consumers in real time.
In the case of Kakao Shopping Live, anyone can easily watch broadcasts through KakaoTalk, the national messenger app.
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A Kakao Commerce official said, "We will transform into a platform that can provide both information and entertainment by strengthening content that reviews products from the perspectives of customers and experts."
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