Daesun Joojo Participates in 'Disability Awareness Improvement Challenge' for a Discrimination-Free Society

CEO Jo Woo-hyun Posts Certificate Signing Photo and Instagram Board 인증샷 at the 7th Joint Campaign

On the 24th, CEO Jo Woo-hyun is holding an Instagram board for the 'Disability Awareness Improvement Challenge' and taking photos at the Daesun Joojo headquarters in Sajik-dong, Busan.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Local liquor company Daeseon Joojo has launched a campaign to create a discrimination-free society through raising awareness of people with disabilities.

Daeseon Joojo (CEO Jo Woo-hyun) participated in the 'Disability Awareness Improvement Challenge' organized by the Busan Association of Welfare Centers for the Disabled on the 24th.

The event held at Daeseon Joojo headquarters in Sajik-dong, Busan, was attended by Daeseon Joojo CEO Jo Woo-hyun, Kim Hae-yeon, director of Geumjeong-gu Welfare Center for the Disabled, and other related parties from both sides.

This challenge is part of the '7th Disability Awareness Improvement Joint Campaign,' aimed at enhancing citizens' understanding of disabilities and creating a socially integrated environment where people with and without disabilities can coexist.

Until the 6th campaign, it was conducted as the 'Ivy Walking Contest,' but this year, due to COVID-19, it has been converted into a non-face-to-face 'Disability Awareness Improvement Challenge.'

The 'Disability Awareness Improvement Challenge,' targeting influential local celebrities, public institutions, and organizations, is conducted by uploading photos of signed participation certificates and Instagram board certifications on the institution's or individual's SNS.

On this day, Daeseon Joojo CEO Jo Woo-hyun signed the disability awareness participation certificate and took photos holding the campaign Instagram board.

Going forward, Daeseon Joojo plans to upload photos on its SNS with hashtags #Busan #Let’sMakeItTogether #DisabilityAwarenessImprovement #IvyCampaign #GeumjeongGuWelfareCenterForTheDisabled.

CEO Jo Woo-hyun said, “I hope this challenge will be a warm step toward understanding differences rather than mistakes,” adding, “We will strive to foster a culture of consideration and empathy so that people with disabilities can live in a society free of prejudice.”

This content was produced with the assistance of AI translation services.