SI Village Launches 'Gift Service'

[Asia Economy Reporter Yujin Cho] Shinsegae International announced on the 24th that it has launched a 'Gift Sending' service on its own online mall, SI Village.

Gift Sending is a service that allows you to send products via text message or social networking services (SNS) without meeting in person, as long as you know the recipient's contact information. Recently, due to the expansion of the market related to the novel coronavirus disease (COVID-19), e-commerce companies such as SSG.com, Kakao Commerce, and Coupang have been competing to strengthen related services.

The Gift Sending service of SI Village is the first to be introduced in a fashion and beauty proprietary mall and differentiates itself from existing e-commerce companies in terms of product composition.

Not only luxury fashion brands such as Giorgio Armani, Maison Margiela, Marni, and J.Lindeberg, but also high-end cosmetics that are gaining attention as small luxury items, such as Diptyque, Byredo, and Santa Maria Novella, can be gifted in various ways.

Additionally, art pieces by artists like David Gerstein and Kim Whanki, Bang & Olufsen premium audio devices, Monica Vinader jewelry, and pet travel bags?items that were difficult to gift non-face-to-face?can also be easily sent.

SI Village offers a monthly specialized product curation service to ease the burden of choosing gifts. Each month, it proposes optimal products and special benefits tailored to themes such as gift recipients, types of anniversaries, and price ranges.

For curated products, a double coupon is provided that grants an additional 4% discount on top of the basic discount, and 0.5% of the total payment amount is accumulated as points. Furthermore, a free return service is offered if the gift recipient wishes to return the product.

A Shinsegae International official stated, “We are conducting a pilot operation of this Gift Sending service focused on the curation function to understand customer needs and feedback, and plan to provide a second-phase service with various added features. We will increase the number of online mall users by offering 100% genuine products, not parallel imports, and differentiated benefits.”

This content was produced with the assistance of AI translation services.