Evaluation of Global Corporate Promotional and Communication Materials Competitiveness by US PR and Marketing Research Agency LACP

The '2019-20 KCC Sustainability Report' received the highest grade, Platinum, at the Spotlight Awards hosted by the US LACP. <br>[Photo by KCC]

The '2019-20 KCC Sustainability Report' received the highest grade, Platinum, at the Spotlight Awards hosted by the US LACP.
[Photo by KCC]

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[Asia Economy Reporter Kim Jong-hwa] KCC has won the highest rating, the Platinum Award, in the Sustainability Report category of the US-based '2020 Spotlight Awards,' which evaluates the competitiveness of corporate promotional materials and communication content worldwide.


The Spotlight Awards is a competition organized by the League of American Communications Professionals (LACP), a global public relations and marketing research organization. It selects the best works in 11 categories targeting various corporate publications such as annual reports, brochures, videos, and newsletters. This year, over 500 companies from 12 countries competed, and outstanding works were awarded Platinum, Gold, Silver, and Bronze prizes.


KCC's '2019/20 KCC Sustainability Report' received a total score of 99 out of 100 points in this competition, earning the grand prize, the Platinum Award. Notably, it received perfect scores in five out of six evaluation criteria, including creativity, message delivery, and design. The report was ranked 14th in the 'TOP 100' outstanding works selected by LACP in this competition.


Since 2015, KCC has published the report annually following the international standards ISO 26000 and the Global Reporting Initiative (GRI) reporting guidelines. From its initial publication, it has consistently achieved excellent results in prestigious domestic and international competitions, recognized as a high-level report compared to those of other companies and organizations.


On the 16th of last month, KCC was simultaneously awarded first place in the building materials sector of the 'Korean Sustainability Index (KSI)' and the 'Korean Readers' Choice Awards (KRCA)' for Sustainability Reports at the '2020 Korea Sustainability Conference' hosted by the Korean Standards Association.


The sustainability report summarizes key matters to share with stakeholders the company's vision and strategy regarding social responsibility, as well as the goals and achievements in creating economic, social, and environmental value. The report is available for anyone to view on the KCC website.



A KCC representative stated, "Our expression of sustainability management status, which is unique to KCC yet easy and clear for diverse global stakeholders, received excellent evaluations," adding, "Going forward, KCC will continue to strive to fulfill the social responsibilities of a global company through transparent and clear sustainability report publication and various sustainable management activities." [Article provided by KCC]


This content was produced with the assistance of AI translation services.

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