Korean Culture Festival, 'Andong Week' from the 23rd... Idol Group Tourism Experience Broadcast Every Evening
From 12 AM on the 29th, the 'K-Performance City' Concert for 70 Minutes
[Asia Economy Yeongnam Reporting Headquarters Reporter Park Dong-wook] The '2020 Korean Culture Festival' (K-Culture Festival) will be held online from the 23rd to the 28th, centered around Andong City, Gyeongbuk, known as the spiritual cultural capital of Korea.
According to Andong City on the 23rd, the Ministry of Culture, Sports and Tourism has been holding the 'Korean Culture Festival' since the 2nd, in connection with four regional tourism hub cities including Andong, Mokpo, Jeonju, and Gangneung, to create tourism demand and revitalize the local economy. This event will culminate in a concert called 'K-Performance City' on the 29th, following Andong Week.
At this year's festival, which introduces major tourist attractions and cultural products, the online special sales exhibition 'Hallyu Culture Market' is gaining popularity. The 'Hallyu Culture Market' held on Interpark offers various discounts and special products during Andong Week (23rd?29th). Discount coupons (up to 30%) are given to 10,000 people daily.
During Andong Week, a variety of premium foods such as hemp, salted mackerel, Andong Jjimdak, Gyeongbuk apples, first-grade Korean beef, sanghwang mushrooms, red Sikhye, and Andong soju are prepared. In particular, alongside Andong’s local delicacies like Andong Jjimdak, salted mackerel, and Andong soju, the 'red Sikhye' is expected to attract attention. Unlike the typical white and sweet Sikhye, Andong red Sikhye contains radish and red pepper powder, giving it a cool and spicy flavor.
Throughout Andong Week, world-renowned dance team Just Jerk, idols Kihyun and Minhyuk of Monsta X, singer Hwang Chi-yeul, and other Hallyu stars will personally travel around Andong City, introducing food, tourist spots, and unique cultures. This program, named 'Ga(go) Dream,' will be introduced every evening at 6 PM through regionally specialized videos showcasing Andong’s introduction, tastes, tourist attractions, and unique cultural experiences.
Following Andong Week, as the closing event of the 'Korean Culture Festival,' a concert titled 'K-Performance City' will be held for 70 minutes starting at midnight on the 29th.
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Targeting a global audience, idol groups such as Kang Daniel, The Boyz, Oh My Girl, ONF, (G)I-DLE, April, NCT U-From Home, Yesung (Super Junior-K.R.Y.), WEi, and TOO will showcase dazzling dances embodying the dynamic nature of Andong’s distinctive Hallyu content, 'Talchum' (mask dance).
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