IBK Industrial Bank, External Recruitment of Head of PR and Brand Division
[Asia Economy Reporter Minyoung Kim] IBK Industrial Bank has recruited Cho Minjeong as the Head of Public Relations and Branding Division through an open position public recruitment.
According to the bank on the 20th, the new Head Cho will oversee the operation of the Public Relations and Branding Division, including advertising, media relations, design management, and social contribution.
Head Cho is a public relations and branding expert with over 20 years of experience in advertising, public relations, and branding, having worked in advertising agencies as well as manufacturing and financial industries. She has held positions such as Strategic Marketing Manager at Samsung Electronics, Brand Strategy Director at SPC Group, and Executive Director of Brand2 Division at Hyundai Card.
This is the first time IBK Industrial Bank has recruited a division head-level executive from outside the bank.
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An IBK Industrial Bank official stated, “This reflects the personnel philosophy of CEO Yoon Jongwon, who aims to strengthen competitiveness by recruiting external experts in areas where the bank lacks expertise and to form a flexible organizational culture by gathering diverse talents.”
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