SK Networks Mintit ATM Wins Excellence Award at Ministry of Trade, Industry and Energy's Good Design Award

[Asia Economy Reporter Suyeon Woo] SK Networks Information and Communication's recycling brand Mintit announced on the 20th that its unmanned used phone purchasing machine 'Mintit ATM mini' won the Excellence in Design Award in the Service & Experience category at the ‘2020 Good Design (GD) Awards’ hosted by the Ministry of Trade, Industry and Energy.

The Good Design Awards is a 36-year-old representative domestic design awards ceremony that comprehensively evaluates the aesthetics, functionality, and economic feasibility of products and grants the government certification mark 'Good Design (GD)' to products selected for excellent design.

The Mintit ATM mini, which won this time, is an AI (artificial intelligence)-equipped used phone purchasing machine designed to conduct all processes of used phone transactions contactlessly. It is a product reintroduced in July this year with enhanced customer convenience features such as complete deletion of phone data and UV sterilization, following the Mintit ATM launched last year. It is currently operated in about 2,000 SK Telecom stores.

Mintit received favorable evaluations by applying improvements to the product design addressing the perception that existing used transaction methods are difficult and rigid. It was designed to enable easy and simple transactions through customer experience-based design, and the use of a bright mint color to brighten the image of used transactions was also highlighted.

The collaboration with UX design specialist company Inition from the product launch stage for customer-centered design of Mintit ATM was also cited as a background for this award. Through collaboration with Inition, Mintit achieved the remarkable feat of winning the German Red Dot Design Award and the American IDEA Design Award, known as three of the world's top design awards, and now the Good Design Award.

A Mintit official said, "With multiple domestic and international design awards, we have once again confirmed that Mintit ATM has design and services based on customer value," adding, "We will continue to actively collaborate with various companies including Inition to enhance Mintit's competitiveness."

This content was produced with the assistance of AI translation services.