SBI Savings Bank Joins Happiness Alliance to Support Underprivileged Children with Food Insecurity

[Asia Economy Reporter Kim Hyo-jin] SBI Savings Bank announced on the 19th that it will operate its third new program following the social contribution campaign ‘We Are Special Cider’.

This program is a social contribution activity aimed at helping underprivileged children facing food insecurity around us, supporting children who have difficulty even securing meals to maintain their lives in better environments.

As of last year, the number of children receiving meal support through local governments reached 330,000, and with the recent COVID-19 pandemic and prolonged economic recession, it is expected that the number of children in welfare blind spots will increase further.

SBI Savings Bank is stepping up support through participation in the Happiness Alliance, a leading domestic social contribution organization, to help these underprivileged children live in more stable environments. The Happiness Alliance is SK Group’s social contribution organization, currently involving about 65 companies supporting underprivileged children. This program will be conducted by delivering Happy Lunchboxes and Happy Box Packages to underprivileged children facing food insecurity.

The Happy Lunchboxes are regularly delivered to underprivileged children in the respective regions, ensuring that children do not skip meals and can consume healthy food, while the Happy Box Packages containing necessary items help children live in better environments.

CEO Jung Jin-moon explained, "The number of children facing difficulties is continuously increasing due to the prolonged economic downturn and COVID-19," adding, "We launched a new social contribution program to help children whose most basic dietary needs are threatened." He continued, "Through participation in the Happiness Alliance, we will actively work with many companies to ensure children can live and grow in better environments," and stated, "We will continue to develop various social contribution programs and actively support more underprivileged children in the future."

This content was produced with the assistance of AI translation services.