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CJ O Shopping to Increase Probiotic Product Broadcasts by 30% in November

[Asia Economy Reporter Cha Min-young] As the probiotic-related market grows, the range of probiotic products on TV home shopping has also diversified. Products made from probiotics have expanded beyond health supplements to include beauty as well.

CJ ENM O Shopping division announced on the 18th that it will increase the TV channel airtime for probiotic products by 30% in November compared to the same period last year.

First, with the recent large temperature differences and dry weather, they prepared inner beauty products that can simultaneously manage gut health and skin. ‘Nutri Skin Master Probiotics’ uses the skin-functional probiotic strain ‘HY7714’ as a single strain ingredient, which not only manages gut health but also forms a strong skin barrier to protect the skin from external harmful environments. It will be available at 1 a.m. on the 22nd and is offered in 12-week (159,000 KRW) and 36-week (369,000 KRW) supplies.

On the 4th of next month at 9:25 a.m., ‘Jongkundang Lactobiome Skin’ will be introduced. This is a probiotic inner beauty product that enables fundamental skin care starting from the gut. It contains the only skin-functional probiotic recognized by the Ministry of Food and Drug Safety in Korea, helping probiotic growth, inhibiting harmful bacteria, and aiding skin moisture and elasticity, guaranteeing 10 billion probiotics per capsule. The product comes in a set of three boxes, each containing 30 capsules (149,000 KRW), and is shipped refrigerated to maintain freshness.

According to data released by the Korea Health Supplements Association, the domestic probiotic market size was approximately 644.4 billion KRW in 2019, growing about 38.4% compared to two years prior. CJ ENM O Shopping division’s sales of probiotic-related products from January to October this year also increased by about 24% compared to last year. This is analyzed to be due to more consumers seeking probiotics as safe and cost-effective functional ingredients. For example, ‘Dr. Lacto Seven Barrier Bubble Cleanser,’ exclusively launched by CJ O Shopping, recorded cumulative sales exceeding 1 billion KRW since its first launch in June.

Oh Seok-min, head of the Health & Beauty Product Division at CJ ENM O Shopping, said, “With lifestyle changes due to COVID-19, more consumers are trying to take care of both health and beauty, accelerating the growth of the probiotic market. We will continue to discover new ingredients and products to become a leading health food and beauty sales platform in the distribution industry.”

This content was produced with the assistance of AI translation services.