Shinsegae Food Expands 'Online-Only Cake' Lineup Ahead of Year-End

[Asia Economy Reporter Choi Saeng-hye] Shinsegae Food announced on the 18th that it is expanding its online-exclusive frozen cake lineup ahead of the year-end, the peak season for cake sales, to target the market.

Shinsegae Food recently focused on the increasing trend of home dessert enthusiasts in their 20s and 30s who enjoy desserts at home. In particular, due to the resurgence of COVID-19, it is expected that more consumers will gift or order cakes through mobile gifting or online shopping during the year-end. They added two new products to the existing five-item Beckia Enouveau frozen cake lineup to target the year-end cake market.

The newly released ‘Beckia Enouveau Diabol Chocolat Cake’ features dark chocolate from Valrhona, a French chocolate brand with a 100-year tradition, allowing consumers to fully enjoy a chewy and rich chocolate flavor. The cake sheet is baked with Valrhona Equatorial Noir (55% cocoa content), creating a heavy texture with a harmonious balance of sweetness and acidity. Additionally, the entire cake is coated with Guanaja (70% cocoa content), one of Valrhona chocolate’s best lineup, providing a deep chocolate taste.

The ‘Beckia Enouveau Roll Crepe Cake’ is a roll-shaped cake made by carefully layering and rolling using a handmade method, featuring Italian original mascarpone cheese for a clean and smooth texture. It comes in a set of four flavors: plain, chocolate, strawberry, and green tea. Notably, the Beckia Enouveau Roll Crepe Cake was validated by consumers for its taste and quality by achieving 165% of its funding goal through Kakao Makers crowdfunding in September.

The Beckia Enouveau Diabol Chocolat Cake is sold on KakaoTalk Gift, Coupang, and 11st, while the Roll Crepe Cake is available on KakaoTalk Gift. Prices are 32,900 KRW (400g) and 25,900 KRW (110g x 4 pieces), respectively.

This content was produced with the assistance of AI translation services.