"Nationwide Popular Restaurant Menus as Meal Kits" CU Sells Easy-to-Prepare Restaurant Meals

Selling Restaurant Ready Meals Developed as Meal Kits of Nationwide Famous Menus via PocketCU
Expanding Products from Lunchboxes to Refrigerators for Omni Shopping, Bokdwaejimyeon Sold Out in 5 Minutes

[Asia Economy Reporter Lim Hye-sun] CU will start selling restaurant ready meals (RMR) developed as meal kits of popular restaurant menus nationwide through its mobile application Pocket CU from the 18th. Hidden local restaurants across the country can now be easily enjoyed as contactless products through the convenience store's mobile platform, beyond their regional commercial districts.

CU has been building an O2O sales channel through Pocket CU, expanding its product range from various food and beverages such as lunch boxes, wine, and kimchi for kimjang, to home appliances including air purifiers, washing machines, and refrigerators, realizing omni-shopping at convenience stores. Recently, the meal kit of Lee Kyung-gyu’s Bokdwaejimyeon, the winning menu of the convenience store restaurant competition, was sold in a limited quantity of 300 units via Pocket CU reservation sales and sold out in 5 minutes.

As contactless and nearby shopping trends spread centered on convenience stores, CU collaborated with RMR specialist company ‘Yoribury’ to promote an O2O method linking online and offline.

While existing HMR was limited to popular menus such as pork cutlet, kimchi stew, and spicy stir-fried squid and pork, the recently spotlighted RMR differs by commercializing unique popular menus from specific local restaurants.

The RMR products released by CU this time are packaged sets of Yoribury’s representative menus: Gyeongsang-do Restaurant Set (37,700 KRW), Nationwide Restaurant Camping Set (38,800 KRW), and Restaurant Dadream Set (28,800 KRW), totaling three types.

The Gyeongsang-do Restaurant Set includes Busan Eoljjang Jjukkumi, Yeongju Nadri Jjolmyeon, Hadong Seomjingang Jaechupguk, and Yeongdeok Mr. Dol Peach. The Nationwide Restaurant Camping Set consists of Gyeonggi Gwangju Alchan Pot Steamed Dish, Goyang Seooreung Hwadong Galbi Tteokgalbi, Seoul Gwangjang-dong Gaon Crispy Bulgogi, Suwon Bullass Soup Dakbal, Cheonaebu Master Bibim Udon, and Incheon The Kim Lamb Skewers. The Restaurant Dadream Set includes Uijeongbu Hanyang Budae Jjigae, Sokcho Tigaktaegak Sweet Potato, Gunsan Squid Dumplings, Gongju The Jalgun Cheese Hamburg Steak, and Seoul Eungam-dong Namu Bunsik Tteokbokki.

To commemorate exclusive sales at CU, these products are sold at a 50% discount from the regular price and are packaged in 1-2 servings per menu for easy cooking, delivered free of charge by courier.

This content was produced with the assistance of AI translation services.