Binggrae Kingdom Heir Binggraeus, "Coronation Commemorative Goods Are Out~"

[Asia Economy Reporter Choi Saeng-hye] Binggrae announced on the 16th that its character ‘Binggraeus,’ who manages the company’s social network service (SNS) accounts, will release commemorative goods for its enthronement.

Binggraeus is the successor of the ‘Binggrae Kingdom’ featured on Binggrae’s corporate Instagram account and is a character that communicates with followers in the SNS space. Since its debut, Binggraeus has attracted significant attention and has been widely discussed in the media and marketing industry as a new method of corporate promotion.

In particular, the musical-style animation video featuring Binggraeus and other characters from the Binggrae Kingdom has been praised as a very unusual format for corporate promotional videos and has gained great popularity. The promotional video has currently surpassed 6.5 million views, with over 7,600 comments, showing a strong response.

This time, with the successor Binggraeus ascending to the throne, commemorative goods are being released. The products, suitable for home use, include a face-washing band inspired by the banana-flavored milk crown, a knee blanket featuring characters from the Binggrae Kingdom, and microfiber slippers with images of Binggraeus and Bungeo-ssamanko (a popular Korean fish-shaped ice cream).

Additionally, the limited-edition Binggraeus cylindrical cushion is expected to stimulate the collecting desire of Binggraeus fans. Prices are 9,900 KRW for the face-washing band, 14,900 KRW for the knee blanket, 11,900 KRW for the slippers, and 54,900 KRW for the cylindrical cushion. The ‘Home Stay 3-piece Set,’ which includes the face-washing band, knee blanket, and slippers, is sold for 29,900 KRW and is packaged in a non-woven bag printed with the Binggrae Kingdom emblem. Depending on purchase conditions, Binggraeus stickers and photo cards are also given as gifts. Binggraeus goods will be sold through KakaoTalk Commerce starting from the 16th.

A Binggrae official said, “As consumer demand for Binggraeus goods surged, we planned various products and, considering the increased time spent at home during winter and due to COVID-19, we decided to release more practical products for the first time. We will monitor the sales trends of these goods and continue to expand Binggraeus’s world by developing additional goods in the future.”

This content was produced with the assistance of AI translation services.