Hyundai Mobis Appoints First Foreign Vice President to Lead Global Sales Division

Valeo Former Axel Mashka Appointed Vice President in Germany... First Foreign Executive in Non-R&D Division and Vice President Level

Axel Mashka, Vice President and New Head of Global OE Sales Division at Hyundai Mobis

[Asia Economy Reporter Kim Hyewon] Hyundai Mobis announced on the 15th that it has appointed Axel Maschka, a former executive at the French parts company Valeo, as Vice President and Head of the Global OE Sales Division.

This is the first time a foreign executive has been hired in the sales division rather than the research and development (R&D) division. Vice President Maschka is also the highest-ranking overseas executive Hyundai Mobis has hired to date (Vice President).

Vice President Maschka will oversee global sales going forward. A native of Germany, Maschka has worked for over 30 years at automakers such as Volvo and parts companies including Bosch, Continental, and Valeo, managing purchasing, sales, and business development. His broad experience and network spanning both automakers and parts suppliers are key strengths.

Maschka participated in the merger process of Volvo and Renault's commercial vehicle divisions and is recently known as a sales strategist who founded a consulting firm connecting automakers and parts companies. Hyundai Mobis stated, "We highly evaluated Vice President Maschka’s market analysis capabilities across North America, Europe, and Asia, as well as his experience serving as a director of the European Association of Automotive Suppliers."

Since Hyundai Mobis has continuously expanded orders for core parts from overseas automaker markets, the hiring of Vice President Maschka is interpreted as a strong intention to target the North American, European, and Chinese automaker markets.

Currently, there are a total of 14 foreign executives working at Hyundai Mobis’ domestic and overseas business sites. Early last year, two outside directors were also appointed as foreigners.

Hyundai Mobis first hired executives locally at its North American and European research centers in 2016, and the following year recruited a foreign executive to lead autonomous driving R&D at its Mabuk Research Center in Gyeonggi Province. Since then, overseas talent has also been hired in vehicle lamp and infotainment divisions.

This content was produced with the assistance of AI translation services.