[Asia Economy Reporter Yujin Cho] The fleece craze that swept the fashion industry last year is expected to continue this year. Fleece, also known as 'ppogeuri,' is lightweight and warm, making it perfect not only for outdoor wear but also for indoor use. Especially this year, with the trend of staying home due to the novel coronavirus infection (COVID-19) and enjoying camping and car camping, fleece has emerged as a fashion essential item.


Outdoor brand K2 has released the 'Bichon Fleece Down,' which enhances warmth by applying goose down to fleece material. It was inspired by the French representative breed Bichon Frise, known for its curly fur. The outer fabric uses eco-friendly recycled fleece material, and the lining uses goose down filling, allowing it to be worn on both sides. The fleece side is laminated with a film to provide windproof functionality that blocks cold wind, and the goose down side uses a 2-layer material with excellent waterproof and windproof functions, making it highly versatile without worrying about rain or snow.


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The ‘Shuris’ line from basic trendy casual brand TBJ carries the meaning of ‘fleece that is fluffy and soft like cream.’ Among the main products, the ‘Shuris Stand Collar Jumper’ enhances warmth by using polar fleece material for the lining and heat-retaining lining on the sleeves, and applies a detailed sewing technique called triple stitching to emphasize detail. The addition of a color-block patch pocket and zipper pull decoration on the chest also draws attention for its design completeness.


This year, basic colors such as black, ivory, and beige have been supplemented with pink and blue to maximize the fluffiness of cream. The ‘Shuris Y-neck Jumper’ also applies polar fleece and heat-retaining lining for excellent warmth, and its Y-neck design allows it to be used both as an inner and outer layer depending on coordination.


Fleece products made from eco-friendly materials also attract attention. Global outdoor brand The North Face introduced the ‘Eco Fleece Collection,’ which recycles more than ten million PET bottles. One of the Eco Fleece Collection items, the ‘Novelty Remo Hood Fleece Jacket,’ is an eco-friendly product made from 100% recycled PET bottle material. The children’s version of the ‘Remo Fleece Jacket,’ called the ‘Kids Remo Fleece Jacket,’ also uses eco-friendly materials.


The popularity of fleece is hot not only for adult products but also for children’s wear. NBA Kids introduced the ‘In & Out Reversible Fleece Jumper,’ which raises both the body temperature and fashion index of our children during winter. The outside of the jumper features soft-touch dumbled fleece, keeping the body warm for a long time even in cold weather.


The inside of the jumper adds a water-repellent function, providing a comfortable wearing experience without dampness even in snow or rain. In particular, it has a ‘SumSum Pocket,’ meaning ‘hidden secret pocket,’ which allows practical storage of small belongings and can also hold a hot pack for extra warmth.


Nordic-inspired golf wear brand Wide Angle introduced fleece material applied women’s golf wear and accessories targeting young golfers.


The ‘Women’s Confidence Fleece Long Vest’ is a product that highlights the unique and soft appearance of fleece material. It has a long length covering the lower body to enhance warmth and can be layered with various outfits in vest form. The waist banding design provides comfortable wear while helping to create a slim body line.


The ‘Women’s Fleece Hybrid Full-Zip Midlayer’ enhances functionality by mixing various materials. Stretchy materials are used on the arms and waist for high mobility, fleece material is applied from the chest to the neck, and brushed fabric is used on the back to maximize warmth while adding design differentiation. The tape design on the arms completes a stylish look.



The ‘Women’s Confidence Print Fleece Windbreaker Jacket’ features the Wide Angle symbol W logo prominently. It applies fleece material on the front while using windproof lining for excellent warmth, and the arms use jersey material to enhance mobility. It is practical for both everyday wear and rounds, and can be worn as an outer garment or layered.


This content was produced with the assistance of AI translation services.

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