[Asia Economy Reporter Yujin Cho] Brooks Running, the running specialty brand of Samsung C&T Fashion Division, recently launched new products for winter season runners.


First, the lightweight down series features high-quality eco-friendly duck down filling that forms an air layer to block cold outside air, providing warmth. Utilizing the brand's signature diagonal design, it allows for trendy styling with various innerwear.


The Stove Long Down (goose and duck filling) offers a clean and simple design with a naturally flowing fit, enabling diverse style expressions even in everyday wear.


The second model of the lightest and fastest running shoe in the brand's history, the Hyperion Elite 2, was also introduced. The Hyperion Elite 2 is the only Brooks Running shoe equipped with a carbon plate. It provides strong propulsion during takeoff, increases midsole thickness by 2mm for added cushioning, and also offers a height boost effect.


The fourth upgraded model of Brooks Running's top energy return shoe, the Levitate, has been released. With midsole technology that is 20% lighter than the previous model, it delivers faster and more effective energy return, while the integrated knit upper fits snugly to the foot, emphasizing a slim silhouette.



Song Jubaeck, team leader of Brooks Running, said, “Just as there is no off-season for runners, we are introducing various products to help maintain health while running. By matching sweatshirts, hoodies, jackets, and jumpers and finishing with running shoes, you can create a casual look with a sporty touch that allows you to enjoy both running and daily life.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing