Kakao Page Targets North American Market... Partners with 'Tapas' for Full-Scale Entry

[Asia Economy Reporter Buaeri] Kakao Page announced on the 13th that it will supply content to the North American webtoon platform 'Tapas Media.'

Tapas, established in 2013, is the first webtoon platform in North America. It has 3 million monthly active users (MAU), over 80,000 works, and 80 original intellectual properties (IPs).

Kakao Page became the largest shareholder of Tapas in November, incorporating Tapas as an overseas affiliate.

Since July, Kakao Page has been actively supplying major intellectual properties (IPs) to Tapas. So far, 14 works have been supplied, generating approximately 950 million KRW in sales, among which 'Sanae Matseon' recorded about 120 million KRW in sales within one month of its release.

In particular, Tapas' monthly sales increased fivefold in October this year compared to the same period last year after supplying Kakao Page IPs, and showed about a 30% sales growth rate around the time of IP supply.

Kakao Page plans to complete a global platform network based on Korea and Japan, expanding to Greater China, North America, India, and Southeast Asia.

Park Jong-cheol, Vice President of Platform Business at Kakao Page, said, "North America is the world's second-largest comics market worth 1.036 trillion KRW and is a very important market for Kakao Page's mid- to long-term global strategy. Going forward, Kakao Page and Tapas will build a foundation for North American expansion by continuously cooperating and enhancing understanding of local users."

This content was produced with the assistance of AI translation services.