‘Value Day Live Commerce’ Small Business Product Sales Surpass 1 Billion Won

Since the first broadcast in September, 577 small business products sold
Playing a key role as a non-face-to-face sales channel solution agent

Minister Park Young-sun of the Ministry of SMEs and Startups engaged with viewers as a seller of small business and small merchant products during the collaborative broadcast between the Ministry of SMEs and Startups' "Value Day Live Commerce" and Lotte Department Store's "100 Live" on the afternoon of the 16th. Photo by Lotte Department Store

[Asia Economy Reporter Heeyoon Kim] The Ministry of SMEs and Startups announced on the 12th that the 'Value Day Live Commerce' has achieved sales of approximately 1.052 billion KRW through the sale of small business products just over two months after its regular programming began.

In a situation where non-face-to-face consumption culture is expanding due to the novel coronavirus disease (COVID-19), Value Day Live Commerce has played a crucial role as a problem solver for small business owners to develop sales channels.

Value Day Live Commerce was launched this year to support the digital transformation of small business owners facing operational difficulties due to COVID-19 and flood damage, and to promote the purchase of excellent small business products.

Through collaboration that broadcasts simultaneously on not only the Gachisapida platform but also private platforms and sells products, the effectiveness of live commerce operations has been strengthened.Value Day Live Commerce is operated in two categories: a regular program held every Monday and Wednesday, and special programs linked with large-scale consumer festivals such as various events and Christmas markets.

The regular program has conducted a total of 28 live commerce sessions since its first broadcast on September 16. On the first day, Park Young-sun, Minister of SMEs and Startups, appeared in person to contribute to the sale of excellent small business products. In addition, through cooperation with various private channels such as Kakao Commerce's 'Online Market,' TMON's Chuseok special 'Show Street Fighter,' and WEMAKEPRICE's 'How Far Have You Sold,' 18 live commerce sessions have been operated so far as special broadcasts.

Since September, Value Day Live Commerce has been operated a total of 46 times, selling products from 103 companies. Through this, it achieved cumulative sales of 1.052 billion KRW on the Gachisapida platform and private collaborative channels. Furthermore, it fulfilled a public role. Various special live commerce sessions were held to alleviate the damage suffered by small business owners who faced dual hardships due to COVID-19 and heavy rain floods this year.

Minister Park Young-sun of the Ministry of SMEs and Startups said, “As the transition to the digital economy accelerates due to the COVID-19 crisis, it is the role of the public sector to provide practical help such as closing the digital gap for small business owners facing difficulties.” She added, “Since excellent small business products have been well promoted and sold through 'Value Day Live Commerce,' we will actively support more small business owners to utilize live commerce, the main channel for non-face-to-face sales.”

This content was produced with the assistance of AI translation services.