The 2nd iPhone 12 Release Approaches... Telecom Companies Rowing Hard, Competing in Delivery and Gifts (Comprehensive)

iPhone 12 Pro Max and Mini Pre-Orders Start on the 13th
SKT Offers Early Morning Delivery, KT Promises 1-Hour Delivery
Mini Priced at 950,000 KRW, Pro Max Starts from 1,470,000 KRW

[Asia Economy Reporter Han Jinju] Mobile carriers will begin pre-orders for the iPhone 12 Pro Max and iPhone 12 Mini starting from the 13th. Targeting early buyers who want to receive their iPhones quickly, they are offering 'fast delivery' and gifts.

On the 12th, SK Telecom, KT, and LG Uplus announced that they will conduct pre-order sales for the iPhone 12 Pro Max and Mini models from the 13th to the 19th. The official release date is the 20th.

Mobile carriers are competing fiercely with pre-order promotions to secure 5G subscribers. Although iPhones have low official subsidies and 5G plans are expensive, leading to a preference for unlocked models, the supply of unlocked units is limited. Carriers are securing large quantities and adopting a strategy of fast delivery to attract iPhone subscribers.

Delivered to Your Home at 1 AM on Activation Day

T Direct Pre-Order Benefits

SK Telecom and KT are promoting dawn delivery and one-hour delivery services. SK Telecom offers a 'dawn delivery' service on the release day, the 20th, allowing customers to receive their iPhones via courier at their desired location. The first 3,000 customers will receive their iPhone 12 via courier between midnight and 7 AM on the release day. Last month, on the first day of iPhone 12 pre-orders, SK Telecom accepted dawn delivery service applications for the first 1,000 customers in Seoul and the metropolitan area, which was fully booked within an hour. Accordingly, SK Telecom has increased the dawn delivery service quota to 3,000 customers and expanded the delivery area nationwide.

KT offers a '1-hour delivery' service starting at midnight on the 20th for the first 2,000 customers who pre-order through its official online mall, KT Shop. Residents in Seoul can receive their new iPhones at 1 AM on the 20th via the 'Midnight Express.' Customers in the metropolitan area and five major metropolitan cities nationwide can receive their devices by 10 AM on the 20th through the 'Good Morning Express.'

KT Shop Pre-Order Benefits

Abundant Gifts Including Discount Coupons and Chargers

Various gifts such as discount coupons and chargers are also provided for pre-order customers. SK Telecom is participating in the 2020 Korea Sale Festa (November 1?15) with the 'T Festa' event, offering iPhone discount coupons. Customers who reserve iPhones through T Direct Shop can enter a draw to receive discount coupons worth KRW 150,000 (200 winners), KRW 100,000 (150 winners), and KRW 50,000 (100 winners) usable at purchase.

Customers who pre-order and activate their devices through KT Shop will be entered into a draw to win prizes including ▲Apple Watch 6 (12 winners) ▲iPad 8 (12 winners) ▲AirPods Pro (12 winners) ▲2021 Starbucks diary (1,000 winners). All KT Shop activation customers will receive one gift of their choice from ▲Picnic UV charger ▲Apple genuine charger ▲Belkin charging pad.

LG Uplus offers all customers who pre-order by the 19th through its online direct mall U+Shop an exclusive DesignSkin Phoenix Pro package. Through a draw, customers can win a KRW 100,000 coupon for Toova, an Apple authorized repair center, a KRW 20,000 App Store discount coupon usable for Apple service purchases, and up to KRW 70,000 discount coupons for Livart Furniture Mall, which can utilize the iPhone 12 Pro’s LiDAR scanner for self-interior design.

Prices Range Widely from KRW 950,000 to KRW 1,600,000

The iPhone 12 Mini features a 5.4-inch OLED display, making it the smallest screen among the four series. It is equipped with the same 12MP wide and ultra-wide dual cameras as the iPhone 12. Available colors are Blue, Green, Black, White, and Red, with storage options of 64GB, 128GB, and 256GB. All iPhone 12 series models are powered by the A14 Bionic chipset, improving performance by over 50% compared to previous models. Prices are KRW 946,000 for 64GB, KRW 1,012,000 for 128GB, and KRW 1,155,000 for 256GB.

The iPhone 12 Pro Max boasts the largest screen ever on an iPhone at 6.7 inches with approximately 3.5 million pixels resolution. Like the Pro model, it includes a 12MP telephoto camera and a LiDAR sensor. The iPhone 12 Pro Max has the best camera specs among the four models, offering up to 5x optical zoom using the 65mm focal length telephoto lens. It is available in Graphite, Silver, Gold, and Pacific Blue colors, with storage options of 128GB, 256GB, and 512GB. Prices for the iPhone 12 Pro Max are KRW 1,474,000 for 128GB, KRW 1,606,000 for 256GB, and KRW 1,870,000 for 512GB.

This content was produced with the assistance of AI translation services.