K Shopping Wins Grand Prize at the 'Korea Communication Awards'

K Shopping announced on the 12th that it won the Grand Prize, the Chairman's Award of the National Assembly Science, Technology, Information and Broadcasting and Communications Committee, as well as the Shopping and Distribution Division Award at the 13th Korea Social Awards held on the 11th.

[Asia Economy Reporter Seungjin Lee] Digital home shopping platform K Shopping won the Grand Prize, the Chairman Award of the National Assembly Science, Technology, Information and Broadcasting and Communications Committee, as well as the Shopping and Distribution Division Grand Prize at the 13th Korea Communication Awards hosted by the Korea Internet Communication Association.

The Korea Communication Awards, hosted by the Korea Internet Communication Association and supported by the Ministry of Science and ICT and the Korea Communications Commission, aim to discover and promote exemplary companies that engage in two-way communication with customers through digital communication marketing tools, including social network services (SNS). Awardees are selected through a four-stage evaluation process consisting of content competitiveness assessment, communication index evaluation, expert review, and committee verification.

K Shopping received the comprehensive Grand Prize at the Korea Communication Awards due to its higher customer satisfaction scores compared to other companies, including the Customer Communication Satisfaction Index and Content Competitiveness Index. Compared to the previous year, the content engagement rate on K Shopping’s SNS channels increased by approximately 96%, reflecting enhanced customer communication responses, which contributed to favorable evaluations in communication marketing and content competitiveness indices. Particularly, various empathy-driven content such as 'Kebabaketem' and 'Gonggamilgi' that elevated shopping into an interactive experience and encouraged extensive consumer participation received high praise.

K Shopping operates the brand YouTube channel 'K Shop' and consistently presents content for consumers. Video content such as 'K Quiz on the Block' and 'Open Mind,' which naturally introduce the company’s diverse culture and job roles, broke away from one-sided and rigid corporate introduction content, successfully combining entertainment and information, earning positive reviews. Additionally, K Shopping practiced mutual growth through collaborative content with professional baseball cheering squads, who faced difficulties due to COVID-19 and games without audiences, and produced the cheerleader variety show 'Nolmyeon Mohani,' creating unique communication with baseball fans.

Moreover, K Shopping swiftly and accurately delivers company news and seasonal trends not only through YouTube and Facebook but also by utilizing blogs and posts. It strengthens communication competitiveness with diverse content, including job interview content for job seekers and curated shopping trend news.

This content was produced with the assistance of AI translation services.