NS Home Shopping Wins 'Korea Internet Communication Award'

[Asia Economy Reporter Seungjin Lee] NS Home Shopping announced on the 12th that it received the Chairman Award of the National Assembly Science, ICT, Broadcasting and Communications Committee at the '13th Korea Internet Communication Awards' ceremony.

This award in the shopping and distribution category marks the fourth consecutive year of winning since 2017. The ceremony was held on the 11th at the Seoul Press Center.

The 'Korea Internet Communication Awards' selects winners through evaluation by approximately 3,500 customer panels and expert verification, assessing social network service (SNS) communication channel operation, content, and communication marketing effectiveness among about 350 companies and public institutions.

NS Home Shopping recorded a comprehensive customer satisfaction index of 85.22 points in communication index, content competitiveness index, and operational evaluation assessing SNS channels and communication marketing effectiveness, surpassing the average score of 80.87 points among the top 100 companies.

In this award, NS Home Shopping was recognized for providing content tailored to customer needs and establishing an accessible system, serving as a shopping channel for all generations.

Utilizing nine SNS channels with 1.26 million fans and followers, NS Home Shopping offers age-specific customized content from the MZ generation to seniors, focusing on expanding its customer base.

By actively employing big data marketing that combines portal search and social data, NS Home Shopping provides information on suitable seasonal issues and product usage to customers, receiving positive responses. Eight product contents reflecting social issues such as mask supply periods, daily necessities, and related goods attracted about 560,000 responses.

Additionally, NS Home Shopping focuses on maximizing visual elements in images on Facebook and Instagram, while producing video content with professionalism and entertainment on YouTube, creating content tailored to each SNS channel's characteristics.

Recently, amid the expansion of contactless consumption, NS Home Shopping has been actively communicating with diverse customers through live broadcasts on online media. Contents such as 'What to Eat Today,' 'Master's Recipe,' and 'Food Encyclopedia,' featuring influencers like cooking researcher Hyejeong Lee, food columnist Yujin Kim, and announcer Jiyeon Lee, have received great responses each episode.

Moreover, NS Home Shopping provides content focused on products of high interest to its main customer base through Kakao Plus Friends, maximizing accessibility. It has also built an SNS system connecting multiple channels into one and offers benefits such as channel discount coupons, directly enhancing customer satisfaction.

Jo Hangmok, CEO of NS Home Shopping, said, "NS Home Shopping's SNS strategy, which provides beneficial content and improves accessibility for customers, is building trust in brand value. We will continue to strive to become NS Home Shopping that gets closer to customers' hearts even in the untact era through innovative SNS channel operations."

This content was produced with the assistance of AI translation services.