Jeongeup-si Promotes 'Jasaengcha' at Ilsan KINTEX Car Expo

[Asia Economy Honam Reporting Headquarters Reporter Kim Jae-gil] Jeongeup City Agricultural Technology Center in Jeonbuk (Director Lee Wan-ok) announced on the 10th that it promoted native tea at the '18th Dong-A Tea & Craft Expo' held at KINTEX in Ilsan from the 5th to the 8th.

The Jeongeup Native Tea Farming Association Corporation captivated visitors by showcasing a variety of substitute teas, including green tea and fermented tea, as well as gujeolcho tea, jackdookong tea, and yeoju tea.

The Technology Center plans to participate in the 'Tea & Craft Expo' held in Busan and Incheon in the future to secure product development ideas from companies and for continuous promotion.

The purpose is to increase the recognition of Jeongeup native tea among consumers in large cities, expand sales channels, promote the excellence of native tea, and enhance its value as a tourism product.

A representative of the Technology Center said, "We focused on promoting Jeongeup's excellent native tea through this expo, which attracted many tea enthusiasts from across the country," adding, "We will continue to widely promote various products to expand sales channels and revitalize the rural economy."

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