"Also in London" Naver Shopping Live Surpasses 30 Million Views

[Asia Economy Reporter Buaeri] Naver's 'Shopping Live' announced on the 10th that it has surpassed 30 million cumulative views just three months after its official launch.

Naver plans to strengthen related support so that small and medium-sized enterprises (SMEs), which are struggling due to the prolonged non-face-to-face (untact) environment, can expand their touchpoints with customers in various ways.

Shopping Live is gaining attention from brand companies whose offline channels have been blocked due to the novel coronavirus disease (COVID-19) and SMEs that started businesses through Smart Store.

The number of sellers and live content in October increased by 2 times and 3 times respectively compared to August, the early stage of the service, showing an upward curve and growing every month.

In particular, as SMEs actively utilize Shopping Live, SME live shows steep growth. The transaction amount of SMEs turning on Shopping Live in October grew about threefold compared to August, and owners who go live more than twice a month account for half of the live-utilizing sellers.

In fact, 'Monotime,' a fashion store operating in Geumsan, Chungnam, conducted seven live sessions in October and recorded sales of 42 million KRW. Naver explained, "SMEs regularly conduct live broadcasts in their own unique ways, gathering loyal customers through Shopping Live, and the number of viewers is steadily increasing."

The background of this growth lies in Shopping Live's low entry barrier and convenience. With just a smartphone, live broadcasts can be conducted anywhere, and sellers can easily challenge 'one-person live broadcasts' without separate studios or professional equipment.

Thanks to the lack of spatial constraints, cases connecting sellers from overseas to all corners of the country are increasing. The number of live contents by overseas sellers is steadily increasing every month. For example, 'London Mania,' which introduces fashion accessories locally in London, generated about 15 million KRW in sales during a 90-minute live broadcast. Additionally, unique SME live broadcasts continue, such as selling squid at a seafood bidding site in Pohang or challenging sales of hobby goods like fishing equipment and camping cars.

Naver Shopping Live expects demand for mobile live commerce to grow further and plans to improve related technologies and expand seller support programs.

Song Jae-hoon, the leader of Shopping Live, said, "Naver will develop Shopping Live into a unique live commerce platform by utilizing Naver's technology to support sellers' businesses and provide customers with a convenient and new shopping experience. To this end, we will continue various supports such as providing effective tools for SMEs, live commerce education, and support for spaces and devices."

This content was produced with the assistance of AI translation services.