Year-End, Why Save... Department Store Launches Final Sale of the Year

Regular Sale from 13th to 29th and until 17th
Lotte 'Korea Fashion Week'
Outdoor up to 70% Off
Efforts to Revive Struggling Fashion Industry

Shinsegae, Overseas Luxury Goods up to Half Price
Various Discounts on Daily Necessities and Food
Hyundai & Galleria up to 50%
Critical to Capturing Year-End Consumer Sentiment

[Asia Economy Reporter Seungjin Lee] The four major department stores are launching their final regular sale of the year. Along with the fashion industry, which has been in a prolonged slump due to the COVID-19 pandemic, they plan to stimulate consumption by applying the largest discount rates of the year during this last sale.

According to the four department stores on the 10th, the winter regular sale will be held for 17 days from the 13th to the 29th under the theme "Korea Fashion Festa."

Lotte's "Korea Fashion Week"

Lotte Department Store plans to boost sales for the fashion industry, which has struggled this year. From the 12th to the 15th, "Korea's Representative Fashion Group Fashion Week" will be held at Lotte Department Store locations nationwide. Major Korean fashion powerhouses such as The Handsome's Time, Mine, Lanvin Collection, System, and Samsung C&T (from the 13th to 15th) brands including Kuho, Le Beige, and Beanpole will participate. Additionally, Babafashion's JIGOTT, The Izzat Collection, Izzat Baba, and Siseon International's Missha and It Missha will join, with a total of 38 brands offering discounts of 10-20%.

Various popular outerwear events have also been prepared. Due to increased restrictions on travel and outings, demand is expected to be particularly high for short-length padded jumpers or coats that are easy to put on and take off. Therefore, the quantity of short padding and coats will be increased by more than 20% compared to last year. A major event will be held at Jamsil Branch from the 12th to the 17th, featuring an overseas luxury goods exhibition with premium outerwear discounted up to 50%. At the main branch, from the 13th to the 19th, an outdoor padding fair will be held, offering padded products from 11 brands including National Geographic, The North Face, Kolon Sports, and Black Yak at discounts of 30-70%.

Shinsegae, Half-Price Luxury Goods

Shinsegae Department Store is also launching a regular sale to capture year-end consumer sentiment. From the 13th to the 29th, all stores will feature exclusive brands and famous domestic and international brands for the final sale of the year. Starting from the 12th, overseas famous brands will be available at up to 50% off. Beginning with Rick Owens, Michael Kors, Coach, and Longchamp, brands such as Givenchy and Off-White will offer discounts of up to 50% until January 31 of next year.

From the 21st, luxury select shops exclusive to Shinsegae, such as Boon the Shop, My Boon, Shoe Collection, and Boon Junior, will also participate in the season-off sale, attracting customers with discounts of up to 30%. Women's casual brands like Juicy Judy and On&On will offer discounts up to 30%, and fashion genres including Dupont shirts and Daks shirts will hold sales with discounts up to 50% during the period.

Sales covering all genres including lifestyle and food have also been prepared. During the event period, famous furniture brands such as Downing and Design Ventures, as well as Casamia, a lifestyle brand operated by Shinsegae, will offer discounts of up to 30%.

Hyundai and Galleria Also Offer Up to 50% Discounts

Hyundai Department Store will hold a "Winter Season Off" for 17 days from the 13th to the 29th at 15 stores nationwide, including the Apgujeong main branch. Hyundai Department Store plans to strengthen purchase promotions during this period to increase customer benefits and conduct brand-specific discount events including overseas fashion brands.

Hyundai Department Store will first hold a season-off event with participation from over 200 brands. During the event, men's and women's imported clothing, contemporary items, and accessories, including this year's new products, will be sold at discounts of 10-50% off the original price. Starting from the 13th, brands such as Rick Owens, Kenzo, and Peserico will participate, followed sequentially by Off-White, Mui, Emporio Armani, and Ermanno Scervino.

Various discount events will also be held at food halls in each store. Customers who purchase over 50,000 KRW at the food halls during the event will receive Plus Points (5,000 KRW), and about 30 types of fresh and processed foods, including Korean beef and other meat products, will be offered at prices reduced by 10-30%.

Galleria Department Store will also hold its winter regular sale from the 13th to the 29th. Over 100 brands will offer discounts of up to 40%, and overseas luxury brands will conduct a 30% season-off sale starting from the 20th. The luxury hall will combine sales with Christmas marketing. Alongside the luxury brand Fendi, a large chandelier Christmas tree will be displayed, and a Christmas gift shop specializing in cashmere will be operated targeting the "homebody" customers.

This content was produced with the assistance of AI translation services.