Seoul Nonghyup Opens Direct Market with Korea Sports Industry Development to Help Farms Affected by Typhoon Damage

Lee Dae-yeop, Head of the Seoul Regional Headquarters of NongHyup (third from the left), and Kim Sa-yeop, CEO of Korea Sports Industry Development (third from the right), are taking a commemorative photo at the Olympic Park Excellent Agricultural Products Direct Market. (Photo by Seoul Regional Headquarters of NongHyup)

[Asia Economy Reporter Lee Seung-jin] The Seoul Regional Headquarters of NongHyup, together with Korea Sports Industry Development, announced on the 9th that they held the ‘Olympic Park Excellent Agricultural Products Direct Market’ for two days from the 7th to the 8th at the Meeting Square in Seoul Olympic Park.

This market doubled in scale and diversified its product lineup compared to the direct market held last month, expanding the range of choices for local residents while supporting sales channels for more farms.

Participating farmers included about 29 farms from the NongHyup Seoul Regional Headquarters direct market, 11 member farms from Namseoul NongHyup (Chairman Ahn Yong-seung), Neungseo NongHyup (Chairman Lee Myung-ho), Ganghwa Nambu NongHyup (Chairman Ko Seok-hyun), Heungcheon NongHyup (Chairman Lee Jae-gak), and 43 farms and agricultural cooperatives including Korea Beekeeping NongHyup (Chairman Kim Yong-rae), Korea Yangto Yangnok NongHyup (Chairman Ahn Hyun-gu), and Hapcheon Livestock Cooperative (Chairman Kim Yong-wook).

Korea Sports Industry Development, with cooperation from the major typhoon-affected areas of Uiseong-gun in Gyeongbuk and Wando-gun in Jeonnam, separately installed a regional specialty product sales booth within the market. The main products included Hapcheon Livestock Cooperative’s Hwangto Hanwoo beef and pork, apples, pears, chestnuts, seaweed, black garlic, persimmons, and about 60 other high-quality local agricultural specialties, sold to local residents at prices 10-20% lower than market prices, receiving positive responses.

Kim Sa-yeop, CEO of Korea Sports Industry Development, said, “Through this direct market, we hope to help farms affected by the typhoon and provide local residents with freshly harvested, high-quality agricultural specialties, creating a good opportunity for urban-rural coexistence.”

Lee Dae-yeop, head of NongHyup Seoul Regional Headquarters, said, “We are grateful to have prepared a meaningful place for urban-rural coexistence by holding a direct market for the difficult agriculture, rural areas, and farmers,” and added, “We ask citizens visiting the market to actively purchase our agricultural products to give hope to farmers.”

This content was produced with the assistance of AI translation services.