K-Pop, Food, and Beauty... Enjoy the 'On:Hallyu Festival' Online
Ministry of Culture and Korea Creative Content Agency to Host Comprehensive Hallyu Event from 16th to 23rd
[Asia Economy Reporter Kim Heung-soon] The Ministry of Culture, Sports and Tourism, together with the Korea Creative Content Agency, the Ministry of Trade, Industry and Energy, the Korea Trade-Investment Promotion Agency, and Naver, will hold the comprehensive Hallyu event "On:Hallyu Festival" from the 16th to the 23rd to support the overseas expansion of Hallyu content and related industries.
On:Hallyu Festival carries the meaning of a warm (溫) Hallyu festival where the whole world meets online. During the festival, online popular music performances combined with immersive technology, video export consultations and live commerce in the content and related industries, and international conferences in the content field will be held.
From the 16th to the 22nd, products and services of 12 companies related to Hallyu content and consumer goods such as characters, beauty, and fashion will be sold in real-time through Naver, providing domestic and overseas consumers with opportunities to purchase at affordable prices through home shopping channels such as Home&Shopping.
On the 16th and 17th, a consultation venue will be set up at COEX in Seoul to conduct video export consultations between 79 domestic content companies in animation, characters, games, broadcasting, immersive content, music, fashion, and more, and over 200 buyers from around the world.
The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency operate an online promotional hall on the official website (http://on-hallyufestival.kr) to introduce corporate information and content of 105 domestic content companies and support export consultations.
At the closing event on the 23rd, following congratulatory videos from the ministers of culture and industry, an online K-pop performance and a Hallyu fan meeting will be broadcast live to more than 230 countries worldwide via Naver V Live. Immersive technologies such as augmented reality (AR), virtual reality (VR), and extended reality (XR) will be introduced.
The online K-pop performance will feature Hallyu stars such as SuperM, MONSTA X, Oh My Girl, ITZY, Changmo, Loco, Cold, Idiotape, Jambinai, and top singers from the ASEAN region. Also appearing are Dainchi and Ambiguous Dance Company, who recently gained attention in Korean tourism promotional videos.
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Park Yang-woo, Minister of Culture, Sports and Tourism, said, "I hope that the On:Hallyu Festival, held for the first time this year, will become a representative Hallyu event that can promote not only excellent Korean content but also related Hallyu industries overseas. Through this festival, we aim to comfort people around the world weary from COVID-19 and provide opportunities that can help domestic companies through the influence of Hallyu."
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