NH Nonghyup Bank Selected as an Excellent Institution for Spreading Coaching Culture

Training In-house Marketing Coaches (MC) Since 2018
Currently Holding 43 KAC and 3 KPC Professional Coach Certifications

On the 6th, after the awards ceremony at the 17th Korea Coaching Festival held at the Korea Chamber of Commerce and Industry, Lee Chang-gi, Head of Marketing Strategy Department at NongHyup Bank (first on the right in the photo), is taking a commemorative photo with the awardees.

[Asia Economy Reporter Park Sun-mi] NH Nonghyup Bank announced on the 9th that it was selected as an ‘Excellent Institution for the Spread of Coaching Culture in 2020’ at the 17th Korea Coaching Festival hosted by the Korea Coach Association.

Since 2013, the Korea Coach Association has been selecting companies (organizations) that have contributed to enhancing the potential of human resources and expanding the spread and base of coaching culture through the dissemination and development of coaching, awarding the Excellent Institution for the Spread of Coaching Culture annually.

NH Nonghyup Bank has continuously operated a self-developed on-site marketing training program to strengthen marketing capabilities for branch employees since 2008. Since 2018, it has newly launched the program under the name LAMP, strengthening mind areas such as communication, teamwork, confidence, and persuasion, while actively introducing coaching courses to create a lively and horizontal organizational culture, thereby striving to spread the coaching culture within NH Nonghyup Bank.

The bank selects and operates Marketing Coaches (MC) from among outstanding employees nationwide with excellent marketing capabilities, and currently, 43 employees hold the professional coach certification KAC, and 3 employees hold the higher-level KPC certification through support for capability enhancement and professional coach qualification courses. Marketing Coaches contribute to generating marketing performance at branches by strengthening the marketing mindset and capabilities of branch employees using the marketing coaching program developed in-house by Nonghyup Bank.

Lee Chang-gi, Head of Marketing Strategy at Nonghyup Bank, stated, “We will continue to spare no support for strengthening the coaching capabilities of in-house MCs and expanding the development of professional coaches,” adding, “Through MCs equipped with professional qualifications and marketing capabilities, we will develop and expand various in-house programs so that the establishment of a horizontal organizational culture at branches and the increase in marketing performance at branches can be linked.”

This content was produced with the assistance of AI translation services.