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The Ministry of SMEs and Startups announced on the 5th that 'Autumn Distribution Season 2,' created to support small business owners' entry into the online market and promote their products, will begin its first broadcast. Photo by the Ministry of SMEs and Startups

The Ministry of SMEs and Startups announced on the 5th that 'Autumn Distribution Season 2,' created to support small business owners' entry into the online market and promote their products, will begin its first broadcast. Photo by the Ministry of SMEs and Startups

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[Asia Economy Reporter Kim Heeyoon] The Ministry of SMEs and Startups announced on the 5th that ‘Eotteom Distribution Season 2,’ created to support small business owners' entry into the online market and product promotion, will begin its first broadcast.


Eotteom Distribution Season 2 is a web entertainment content planned to help small business owners list their products on the ‘Gachi Sapsida Platform’ online and actively support online sales.


Comedians Lee Sangjun, Kim Yongmyeong, and Lee Eunji, who played active roles in Season 1, along with actor Baek Bonggi, will appear consecutively to deliver both fun and information. In particular, renowned supporting actress Hwang Seokjeong has been newly cast as the final marketing representative, working in harmony with the existing cast members.


Season 2 focuses on openly and entertainingly promoting small business products by introducing product placement (PPL) methods through parodies of famous movies, dramas, and commercials. A total of 25 small business products featured in this season were selected after overcoming a competition ratio of 11:1.


The Ministry of SMEs and Startups will also hold a special online exhibition to ensure that ‘Eotteom Distribution Season 2’ leads to actual sales increases beyond just product promotion. Separate purchase pages will be set up on the ‘Gachi Sapsida Platform,’ TMON, and WEMAKEPRICE, offering discounts of up to 20%.


In episode 1, which will be released on the 10th, viewers can enjoy the cast’s efforts to actively promote the children’s exclusive camera ‘Akarachi Children’s Camera’ and the health juice ‘Gugija 10000 Premium Extract Set,’ which contains 100% wolfberry. The cast stayed true to the original purpose of introducing and promoting small business products by presenting product introductions and sharing their own usage reviews.



Lee Junhee, head of the Ministry’s Online Economy Promotion Team, said, “Eotteom Distribution has been a core content for promoting small business owners that has received great attention from viewers since Season 1. We expect that Season 2 and the joint public-private special exhibition will further raise public interest in small business products and play a key role in supporting small business owners’ online market entry.”


This content was produced with the assistance of AI translation services.

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