Line, the Fastest Growing Brand in Japan... Worth 5 Trillion Won

[Asia Economy Reporter Buaeri] Naver's subsidiary Line has been selected as the fastest-growing brand in Japan.

On the 6th, Line ranked first in the '2021 BrandZ Japan Top 50 Brands' ranking announced by global data insight consulting firms Kantar and WPP.

Kantar evaluated Line's brand value at $4.253 billion (4.8 trillion KRW).

Line also ranked 13th in Kantar's overall brand evaluation ranking in Japan.

The Kantar report analyzed Line's growth by stating, "The number of people seeking digital platforms to connect with friends and family has increased," and "During the height of the COVID-19 pandemic, Line established itself as an essential part of daily life as a platform to access and share related news and information."

According to Kantar, Line's news story-based users, text message usage, stamp usage, and in-app call volume increased significantly during the pandemic period.

The Japanese government was also found to have used Line when conducting health surveys or communicating with the younger generation.

Meanwhile, 'BrandZ,' commissioned by media group WPP and researched by Kantar, is an annual study where professional researchers analyze the brand value of listed companies and unicorns (unlisted companies valued at over 1 trillion KRW). This year marks its 15th anniversary and it is regarded as a reliable global brand evaluation.

This content was produced with the assistance of AI translation services.