CJENM O Shopping Division Launches 'Eddie Bauer' Winter Season Outerwear

[Asia Economy Reporter Seungjin Lee] CJ ENM O Shopping Division's exclusive outdoor brand ‘Eddie Bauer’ is launching three types of winter down jackets and coats. These products are made using animal welfare-certified filling materials tailored to domestic consumer preferences.

First, on the 9th at 7:15 AM, the 'Lampspur Polar Goose Down Coat' will be featured on the broadcast. This coat is a reimagined version of the Polar Light Down, which Eddie Bauer released in the 1950s for soldiers stationed in the Arctic. It uses premium goose down filling for warmth, and especially enhances insulation by densely lining the inner back panel with Sherpa fleece.

In mid-month, Eddie Bauer’s signature item ‘Karakoram’ will be renewed and released as the 2020 version. Originally launched in the U.S. in 1953, the ‘Karakoram’ was specially made for the K2 climbing team for Himalayan expeditions.

The 'Blizzard Puffer Down,' sold during the broadcast at 5:15 PM on the 8th, is part of Eddie Bauer’s performance line known for excellent mobility. The outer fabric is made from a highly stretchable material to maximize activity and tension. The back panel uses a thermal lining to help maintain temperature in cold weather, and the outer surface is double-treated with a special film to enhance waterproof, water-repellent, and windproof performance.

Park Myung-geun, team leader of the CJ ENM O Shopping Division Sports Team, stated, “Eddie Bauer heritage items are still recognized for their value to the extent that leading casual brands release homage and collaboration products.” He added, “We plan to reinterpret Eddie Bauer’s century-old unique brand sensibility with a Korean modern touch to present outerwear that appeals not only to brand enthusiasts but also to new customers.”

Meanwhile, CJ ENM O Shopping Division signed an exclusive license agreement with the U.S. headquarters and introduced Eddie Bauer to Korea for the first time in August this year. Eddie Bauer is an authentic American casual outdoor brand that exudes a vintage yet free-spirited vibe, having launched its first store in Seattle in 1920 and celebrating its 100th anniversary this year.

This content was produced with the assistance of AI translation services.