Jungjingong, Global E-commerce Market Analysis... Publication of 'HOT Report'

Downloads Available on Jungjingong and Gobiz Korea Websites

The Small and Medium Business Corporation announced on the 5th that it has published the Global E-commerce HOT Report, which contains analyses of local e-commerce markets in the New Northern Region, the United States, and Europe, as well as information on major platforms. Photo by the Small and Medium Business Corporation

[Asia Economy Reporter Kim Heeyoon] The Small and Medium Business Corporation announced on the 5th that it has published a Global E-commerce HOT Report containing analyses of local e-commerce markets and key platform information in the New Northern Region, the United States, and Europe.

The report includes major e-commerce statistics and local market information surveyed through the Small and Medium Business Corporation's overseas bases in Russia, Kazakhstan, the United States, Germany, and Sweden. It also features interviews with companies that have successfully entered local markets.

The U.S. e-commerce market reached $601.6 billion last year, making it the second largest in the world after China. It is an advanced market led by giant companies such as Amazon, Apple, and Walmart. The local logistics system is rapidly changing, so it is necessary to fully understand the logistics framework and prepare logistics strategies including pricing policies and delivery methods.

Germany is the world's fifth largest e-commerce market, maintaining a steady growth rate of over 10% annually. For market entry, it is worth considering a D2C (Direct to Consumer) strategy using social media. This involves selling directly to consumers through the company's own online mall without going through distribution platforms.

Sweden is the largest e-commerce market in Northern Europe and a region leading European trends. Due to the influence of global brands such as IKEA and H&M, the online ordering market developed early. Recently, awareness and preference for Korea's K-Beauty have been increasing.

The New Northern Region has steadily growing demand for Korean products based on the popularity of Hallyu (Korean Wave). Russia has an internet usage rate of 76%, which is significantly higher than the global average of 46%, and there is high export demand for clothing, footwear, and beauty products. Kazakhstan's market size is not yet large but is rapidly growing.

The e-commerce market analysis report can be downloaded for free through the Small and Medium Business Corporation and GoBiz Korea websites. GoBiz Korea is currently running an event distributing 1,000 copies of the booklet.

Jo Wooju, head of the Online Export Division, said, “Following the New Southern Region edition in August, we have published the second edition covering the New Northern Region, the United States, and Europe, and plan to publish editions on Japan and China, Latin America and the Middle East, and Southwest Asia next year.” He added, “We hope that the vivid local information delivered from the Small and Medium Business Corporation’s overseas bases will serve as a stepping stone for domestic small and medium enterprises to enter the global e-commerce market.”

This content was produced with the assistance of AI translation services.