"30% Monthly Discount Coupon Issued" CU Launches Subscription Coupon Service

Choose discounted products from over 110 items across 9 categories
If you purchase more than 5 times a month, subscription is beneficial with differentiated services offered

[Asia Economy Reporter Lim Hye-sun] CU will start its ‘Subscription Coupon Service,’ which allows customers to receive discounts on products by paying a monthly subscription fee, beginning on the 5th.

The CU Subscription Coupon Service is a unique subscription service where customers pay a monthly subscription fee for the category they want to get discounts on, and discount coupons for that category are issued monthly on CU’s membership app, ‘Pocket CU.’

If customers regularly pay the monthly subscription fee (2,000 KRW) for GET Americano, they will receive discount coupons valid for one month every month, and customers can enjoy a 30% discount benefit each time they purchase (once per day) using these coupons.

This month, the categories available for subscription coupons include a total of over 110 products across 9 categories such as lunch boxes, salads, macarons, and coffee. Among these, GET Coffee and bottled water are items for which discount coupons are issued year-round. The subscription fee is set at the price level of one representative product per category, and customers can also opt for a one-time payment to try the service for just one month instead of regular payments.

The biggest advantage of CU’s Subscription Coupon Service lies in its dramatic discount rate of up to 30%.

CU explained, “If you use the coupon more than five times a month based on GET Americano, you effectively receive a discount greater than the subscription fee. If you use the coupon every day for 30 days, you can save an amount equivalent to five times the subscription fee. When combined with telecom discounts or CU membership point benefits, the discount rate becomes even greater.”

CU introduced the Subscription Coupon Service to provide customers with practical benefits through a differentiated subscription service where customers can directly choose products. Unlike existing subscription services that offer discount benefits in the form of vouchers for specific products, CU’s service allows customers to freely select desired products from various eligible items within a broad category.

CU expects that the Subscription Coupon Service will significantly help increase customer store visit frequency and additional purchases, thereby improving the profitability of franchise stores.

This content was produced with the assistance of AI translation services.