'Fall for Discounts'... Lotte Mart Holds Special Sale with Up to 50% Off

[Asia Economy Reporter Seungjin Lee] Lotte Mart is holding a themed event called “Korea, Falling for Lotte Mart 1+1 and Up to 50% Discount” at all stores until the 11th.

This event is prepared by Lotte Mart to overcome the consumption slump caused by the prolonged COVID-19 pandemic and to support customers' consumption life, timed with the Korea Sale Festa period. Fresh foods, processed goods, and daily necessities across all product categories are offered at up to half price and 1+1 deals.

First, popular cuts of Australian and American beef are offered at shocking discounts. For L.Point members, “Grain-fed Chuck Eye Roll (100g/refrigerated/Australian)” is sold at 1,620 KRW, “Grain-fed Bulgogi (100g/refrigerated/Australian)” at 1,680 KRW, and “Frozen LA Galbi (100g/frozen/American)” at 1,980 KRW.

Additionally, 10 tons of “Russian Red King Crab,” known as the king among king crabs for its high meat elasticity and strong sweetness, are prepared and offered at 6,980 KRW per 100g until the 8th.

Healthy safe food certified as “Antibiotic-free” and “Animal Welfare” is also prepared. Animal welfare certification involves strict procedures and standards; for chickens, only about 4% of farms, and for pigs, about 0.3% of farms produce such products, making the production volume very limited. However, as interest in safe food increases, the number of customers seeking these products is also rising.

Lotte Mart offers “Animal Welfare Chicken Baeksuk (1kg)” and “Chicken Stew (1.1kg)” each at 6,800 KRW, “Animal Welfare Pork Belly and Neck Meat” at 2,720 KRW per 100g each, and “Animal Welfare Pork Front Leg (100g)” at 1,440 KRW for L.Point members.

In addition, 1+1 events and brand combined gift certificate giveaways are held for about 100 items including “La Cuisine Mini Donkatsu,” “Rien Boyun Shampoo & Rinse,” and “Ottogi Soup Tteokbokki.”

Lee Sangjin, Head of Marketing at Lotte Mart, said, “As the Korea Sale Festa has established itself as a major shopping festival, we prepared a large-scale event to participate in it. We expect these events to help reduce the financial burden on customers.”

This content was produced with the assistance of AI translation services.