Tata Daewoo Commercial Vehicle Unveils Brand Film Featuring 'Insaeng Truck' Slogan
[Asia Economy Reporter Kiho Sung] Tata Daewoo Commercial Vehicle announced on the 4th that it has released a new brand film embodying the meaning of its brand slogan, "Life Truck, Moving with the Voice of Customers."
Released on the 3rd, this brand film expresses Tata Daewoo Commercial Vehicle's desire to be a life companion that shares customers' past, present, and future, walking together through life. The film was produced to easily convey the meaning of the brand slogan unveiled last year to customers.
The video unfolds through an interview conducted at home with a couple who have been driving Tata Daewoo Commercial Vehicles for a long time. Starting with a question about the reason for purchasing the truck, the video sequentially recalls memories the couple has shared with Tata Daewoo Commercial Vehicle over the past 15 years.
At the end of the video, the subtitle "Starting the engine today toward the dreamed future" is inserted, delivering a message encouraging viewers to create a successful life story together with Tata Daewoo Commercial Vehicle.
The new brand film can be viewed in full on the official Tata Daewoo Commercial Vehicle website and YouTube channel.
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A Tata Daewoo Commercial Vehicle representative said, "This brand film was planned to effectively express our commitment to becoming our customers' true life truck." He added, "We will repay the trust of customers who use Tata Daewoo Commercial Vehicle with the best quality and service."
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