Target Group '100LABS', Super Week... Up to 60% Discount

[Asia Economy Reporter Lee Seon-ae] Daesang Group’s ‘100LABS (Ilgonggong Labs)’ will hold a 'SUPER WEEK' event for 12 days from the 4th to the 15th. ‘100LABS’ is a lifestyle brand launched last September by Daesang Group through its holding company Daesang Holdings’ subsidiary DSN, meaning 100 projects for a better life.

This SUPER WEEK is the first discount event since the launch of the ‘100LABS’ brand last September, offering various beauty care products from ‘100LABS’ at up to 60% off.

The discounted items mainly consist of moisturizing care products useful for the dry autumn and winter seasons. Beauty care products such as ‘Eommaui Mokyoktang Recipe (Mom's Bath Recipe)’ and ‘Ssalongdeuri (Salon de Riz)’ are included. ‘Mom's Bath Recipe’ moisturizing body & face care products are sold at up to 40% off, while ‘Salon de Riz’ basic cosmetics and cleanser products offer discounts of up to 60%.

Recently, in the untact era, ‘100LABS’ home care products that can be easily used at home have been receiving positive responses from consumers. The ‘Mom's Bath Recipe Body Peeling Pad’ surpassed 40,000 units sold last month and has entered its third production run. It is a low-irritation exfoliating home care product that can be enjoyed at home without visiting bathhouses or saunas. Its natural peeling ingredients (AHA+BHA) gently dissolve dead skin cells, making it popular for being usable without irritation even for sensitive skin. The ‘Mom's Bath Recipe Wash Off Mask’ also exceeded 10,000 units sold last month and is entering its second production run. Made with natural ingredients such as soy milk, black sesame, and red beans, it is a home care raw material pack containing mom’s know-how and can be conveniently used even during showers.

A Daesang Group official said, "Since the official online mall of ‘100LABS’ opened last September, we have continuously received visits from many consumers, and to express our gratitude, we are holding this first discount event, SUPER WEEK." He added, "As it is a season when moisturizing care is necessary due to chilly and dry weather, we hope consumers will purchase and try various ‘100LABS’ products such as moisturizing and face care at more reasonable prices."

Meanwhile, ‘Mom's Bath Recipe’ is a skincare brand based on the concept of enjoying mom’s skincare secrets at home, made with recipes using good raw materials and know-how that moms used in bathhouses. It sells products such as mask packs, body milk, and body peeling pads. ‘Salon de Riz,’ meaning a high-end rice shop in French, is an organic rice skincare brand made from rice, which is loved as a good ingredient for skin beauty, offering various products such as foam cleansers, powder washes, essential toners, and intensive creams.

This content was produced with the assistance of AI translation services.