Orion Kkobuk Chip Achieves Record Monthly Sales Thanks to Popular Choco Churros Flavor

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 4th that fueled by the explosive popularity of its new product ‘Kkobuk Chip Choco Churros Flavor,’ the October sales of ‘Kkobuk Chip’ in the Korean corporation surpassed 6.7 billion KRW, marking the highest monthly sales ever.

This represents more than double the sales compared to the same month last year, reaching 6.1 million bags. In particular, Kkobuk Chip Choco Churros Flavor accounts for more than half of the October sales, driving the overall growth of the Kkobuk Chip brand. With this, Kkobuk Chip achieved the third highest monthly sales among Orion snacks sold domestically, following Choco Pie and Pokachip.

Launched in September, Kkobuk Chip Choco Churros Flavor has received a warm response, surpassing 3.5 million cumulative sales in less than two months. Recently, demand has surged so much that some stores have sold out immediately upon display, causing a shortage. In response, Orion is running production lines at full capacity and producing products even through the weekend. As Kkobuk Chip Choco Churros Flavor gains attention, consumers are also purchasing the existing Corn Soup Flavor and Sweet Injeolmi Flavor simultaneously, leading to a rise in overall brand sales.

The secret to the popularity of Kkobuk Chip Choco Churros Flavor lies in preserving the unique four-layer crispy texture of Kkobuk Chip while delivering a sweet and rich chocolate taste. Consumers who have tried Kkobuk Chip Choco Churros Flavor have posted positive reviews, spreading word-of-mouth on social networking services (SNS) as an ‘addictive snack.’

Orion incorporated chocolate covering technology that provides the optimal taste and texture for Kkobuk Chip through its self-developed process and production facilities. Chocolate is coated layer by layer on the four layers of the chip, allowing consumers to enjoy moist and rich chocolate flavor even after some time. Additionally, sugar topping was added to enhance the chewing sensation.

Kkobuk Chip is a four-layer snack first introduced to the domestic confectionery market in March 2017 after eight years of development and an investment of 10 billion KRW. It has established itself as a national snack by leading a new texture trend with its unique and differentiated texture that feels like eating several single-layer snacks at once, and rich seasoning infused in each layer.

It is sold in a total of 12 countries including China, the United States, and Canada, receiving high acclaim in the global market as well. In China, it has sold over 80 million bags since its launch in May 2018 under the local name ‘Langlige Lang.’ In particular, Kkobuk Chip Choco Churros Flavor, based on its great popularity in Korea, is also receiving love calls from buyers in the United States, the home of snacks.

This content was produced with the assistance of AI translation services.