[Asia Economy Reporter Suyeon Woo] BMW Korea announced on the 3rd that it will hold a customer appreciation promotion to celebrate surpassing 500,000 cumulative vehicle sales.


First, customers who purchase the BMW New 1 Series, New 2 Series Gran Coupe, X1, or X2 by December will receive a total of 600,000 BMW Coins, which includes the standard 300,000 BMW Vantage Welcome Coins provided upon new car purchase plus an additional 300,000 coins to commemorate reaching 500,000 cumulative sales.


'BMW Vantage' is the automotive industry's first lifestyle platform presenting a new paradigm of premium partnership services. Through the BMW Coin ecosystem, it offers integrated services covering mobility, travel, culture, education, and overall lifestyle both online and offline.


The accumulated coins can be used for all paid services within the BMW Vantage app or partner services such as Korean Air. They can also be used for official BMW services including BMW Driving Center programs, maintenance services, airport services, and promotions.


BMW New 2 Series Gran Coupe

BMW New 2 Series Gran Coupe

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BMW Korea also offers various financial promotions that minimize customer burden while maximizing benefits. To celebrate 500,000 cumulative sales, an installment program with reduced financial burden is provided.


For the BMW New 1 Series and New 2 Series Gran Coupe, customers can own a vehicle under attractive conditions with an interest rate of 3.99% and a monthly payment of 250,000 KRW, making it easy to purchase BMW as a first car.


Notably, the 2021 New 1 Series is the first to apply the 'BSI Standard' service. BSI Standard is a service that replaces consumables free of charge according to a set schedule for up to 5 years or 100,000 km, offering approximately 1.2 million KRW worth of additional benefits compared to the previous coupon system.


Additionally, purchase benefits covering the entire BMW lineup are offered until December. Customers purchasing a new BMW will receive BMW Vantage Welcome Coins ranging from a minimum of 300,000 KRW to a maximum of 500,000 KRW depending on the model. The New 5 Series and New 6 Series Gran Turismo will also have a promotional event granting an additional 500,000 BMW Coins to celebrate their launch.



Furthermore, unique purchase benefits supporting monthly payments matching the BMW series numbers are prepared. The New 5 Series offers a launch commemorative 2.99% installment program and a lease program supporting 5 months of monthly payments (up to 2.5 million KRW), while the 7 Series offers a 1.99% installment program and a lease program supporting 7 months of monthly payments (up to 7 million KRW).


This content was produced with the assistance of AI translation services.

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